In the second edition of our 'Collide' series we examined the evolution of brands in a world of digital disruption - where should they focus and how should they evolve?
The thought-provoking discussion was led by a panel of marketing leaders from brands which represent the state-of-the-art of brand thinking across various industry sectors confronting this challenge.
The session included Franck Boissinot, Vice President Marketing and Digital, Carrefour; Lino Cattaruzzi, Regional Director MENA, Google; Christian Andersen, Director, Portfolio Marketing, MENA, IBM and Tom Warden, Senior Strategist, Siegel + Gale.In the second edition of our 'Collide' series we examined the evolution of brands in a world of digital disruption - where should they focus and how should they evolve?
The thought-provoking discussion was led by a panel of marketing leaders from brands which represent the state-of-the-art of brand thinking across various industry sectors confronting this challenge.
The session included Franck Boissinot, Vice President Marketing and Digital, Carrefour; Lino Cattaruzzi, Regional Director MENA, Google; Christian Andersen, Director, Portfolio Marketing, MENA, IBM and Tom Warden, Senior Strategist, Siegel + Gale.
Find out more about Collide on our event page.
Watch the full video of our human v tech, digital v physical discussion below.