When it comes to meaningful customer journeys, friction is not always bad, says Julie Austin, the Marketing & Digital Director of Bravissimo. For her, creating deeper connections with consumers, which in turn increase loyalty and retention, is more important than a quick shopping experience.
Julie also talks to us about her top marketing tips, for new students and graduates as well as for experienced marketers.
The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at http://www.automatedcreative.net/ (www.automatedcreative.net)
https://podcasts.marketingsociety.com/episode/friction-based-marketing-with-julie-austin-of-bravissimo
Mon, 21 Mar 2022 11:11:00 +0000
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