In-house in-unison. A client and a creative give you a sneak peek into their in-house lives.

Emma Saunders, Senior Social Media Manager at Avis Budget Group International, is a client. Alex Daniell is a senior creative at global digital agency, Collective. They both work in an in-house setup - Content Studio. The twist is Alex is based in the creative agency, not the client business. But this, they say, brings them closer together.

To in-house or not to in-house, that is, apparently, the question everyone in the industry is asking. 

From our perspective, the answer is simple and straightforward. Yes, in-house. 

But find the right offering to suit you. 

Firstly, because we work so closely together in the Content Studio in-house set-up, there are no account managers, which means we are in constant free-flowing communication with each other. This not only means that we can anticipate potential problems ahead of time, but if we need to change, develop or kill an idea it can happen in minutes, not days. 

This creates a much more fluid and trusting relationship to the ones we’ve had in the more traditional setups...