CMO-CIO disconnect

Chief Marketing Officers and CIOs must work more closely together than ever before to deliver relevant customer experiences.

The beliefs of CMOs and CIOs often diverge radically, and even in their concerns for the future they don’t share the same reasons for feeling unprepared.

Big data services require a new kind of rigour and a backbone to enable them, which is a far cry from past capabilities focused on creative and brand strategies.

Whilst, there has been a positive shift towards greater CMO-CIO collaboration in the past year, significantly more collaboration is still required to meet customer expectations.

Right partners, wrong perceptions

Get a detailed look at the 2013 CMOs Insights Survey. Explore top study trends and get ready insights to improve CMO-CIO collaboration.

The 2012 CMO- CIO Insights Survey is the third in a series of global surveys sponsored by Accenture aimed at understanding the opinions, challenges, and points of view of senior and IT executives as it relates to marketing-IT alignment. Results are based on 405 surveys across 10 countries with senior marketing executives, and 252 surveys across the same countries with IT executives using the same criteria.