'Le Bon' - LIDL - Sweden

People in Sweden don't believe that Lidl's discount food is of a very high standard.

Last year they replicated one of the most exclusive events in the world - the Nobel Prize Dinner in the Grand City Hall in Stockholm which is broadcast live.
All the details of the Le Bon dinner were pretty much same apart from the guests were ordinary people and the menu was created using only Lidl products.

As well as outperforming the Nobel Prize dinner on social media Lidl increased sales year on year by 6.7%.