A strong client-agency relationship - it’s all about the ‘good’ brief

A good agency brief is essential to a successful web design project. How a company briefs its agency - new or old - will greatly impact the work it receives. So, in the world of web design, what does a good, solid and workable agency brief look like? 

The very best agency briefs have had time invested in them by the client. They’ve been thoroughly thought through, discussed and debated. There’s been careful consideration as to whether it hits the right note for all the parties in the business - from sales and marketing to product and finance - looking to reap the rewards and benefits of a fully functioning website. 

As a result, a good brief accurately describes what the client wants to achieve. It sets out the company's desires and expectations for the website, i.e., the purpose of the website, the problems it will address, its desired impact, and an idea of what success will look like. By not having these factors clearly defined, tension can ensue between both parties and eventually lead...