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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Changemakers Impact Conference | Review | Hong Kong

Creativity, bravery and power

The Marketing Society Hong Kong Conference 2024
The Hong Kong Changemaker's Conference 2024 left a long lasting impression on Superunion's Danley Stone. Her key take-aways include the power of fearless creativity, learning from failures and the superpower of female role models for young girls.

Published on: 26 November 2024

The commercial impact of a new brand

The story of Evri’s business transformation

By Matt Boffey

Evri Electric Vehicle
The success of Evri is proof of the transformative power of a redesign - particularly one which emphasises simplicity, and doesn’t get in its own way. Design Bridge and Partners' Matt Boffey takes a look at what the brand got right.

Published on: 26 November 2024

The Changemakers Impact Conference | Review | England

Sausage roll jewellery is this season’s must-have

By Jhan Hancock-Rushton

The Marketing Society Global Conference 2024
The 2024 Global Changemaker's Conference was like jumping into a jumbo-sized plunge-pool of imagination, inspiration and innovation says Ozone's Jhan Hancock-Rushton in his review of a day that challenged his perceptions, ignited his creativity and left him buzzing with ideas.

Published on: 26 November 2024

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Case studies

2014 highly commended: Jaguar Land Rover, Brand Revitalisation/Global Marketing - case study

2014 commended: JLR, Revitalisation

With fading sales, Jaguar needed the F-TYPE convertible to revitalise the brand;

Published on: 1 September 2014

2014 winner: Newsworks, Business-to-business - case study

2014 winner: Newsworks, B2B

In 2012 national newspapers were losing advertising revenue and advertising share. The industry climate was one of unmitigated gloom.

Stories about the ageing...

Published on: 25 August 2014

2014 winner: Expedia, E-Commerce - case study

2014 winner: Expedia, E-Commerce

This is the story of how Expedia’s Travel Yourself Interesting campaign brought value back into a commoditised e-commerce market.

Expedia created online travel...

Published on: 1 June 2014

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Podcasts

Access the 4 modalities of curiosity with L'Oréal's Sarah DaVanzo

As a "superforecaster" who's been predicting the future for L'Oréal and many other brands throughout her illustrious 20+ year career in 22 countries, Sarah... https://podcasts.marketingsociety.com/episode/access-the-4-modalities-of-curiosity-with-loreals-sarah-davanzo 36:13 Mon, 21 Feb 2022 09:28:00 +0000

Faking it doesn't make it! with Sara Bennison

Sara Bennison is the Chief Product and Marketing Officer of Nationwide Building Society and is the manifestation of courageous leadership. Her stories will... https://podcasts.marketingsociety.com/episode/faking-it-doesnt-make-it-with-sara-bennison 33:32 Thu, 17 Feb 2022 06:00:00 +0000
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Videos

'Humans' - Channel 4 - UK

'Humans' - Channel 4 - UK

In 2015, Channel 4 convinced a fifth of the UK population to watch "Humans", a new TV show about artificial intelligence

'Humans' - Channel 4 - UK

'The Dilemma' - Heineken - Italy

'The Dilemma' - Heineken - Italy

The latest viral video stunt created by Heineken has Simone tempted to use a VIP ticket for the Roma vs Real Madrid Champions League match

'The Dilemma' - Heineken - Italy

'The Macwhopper' - Burger King - USA

'The Macwhopper' - Burger King - USA

Burger King proposed a one day cease fire in the burger wars with McDonalds by creating the ultimate burger

'The Macwhopper' - Burger King - USA

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