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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Fellows Interview with Matthias Blume

Image created by The Marketing Society
Fellows Interview with Matthias Blume, VP Marketing Asean & South Pacific The Coca-Cola Company.

Published on: 14 February 2025

The role of media during Ramadan

a report from The Trade Desk

Global research by The Trade Desk on Ramadan
Global research by The Trade Desk has revealed compelling insights into how technology and media consumption are reshaping Ramadan traditions across the Middle East,

Published on: 13 February 2025

Fellows interview with Mohammed Ismaeel Hameedaldin

Image created by The Marketing Society
Fellows interview with Mohammed Ismaeel Hameedaldin, Partner at TOUGHLOVE Advisors.

Published on: 13 February 2025

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Case studies

2014 highly commended: Jaguar Land Rover, Brand Revitalisation/Global Marketing - case study

2014 commended: JLR, Revitalisation

With fading sales, Jaguar needed the F-TYPE convertible to revitalise the brand;

Published on: 1 September 2014

2014 winner: Newsworks, Business-to-business - case study

2014 winner: Newsworks, B2B

In 2012 national newspapers were losing advertising revenue and advertising share. The industry climate was one of unmitigated gloom.

Stories about the ageing...

Published on: 25 August 2014

2014 winner: Expedia, E-Commerce - case study

2014 winner: Expedia, E-Commerce

This is the story of how Expedia’s Travel Yourself Interesting campaign brought value back into a commoditised e-commerce market.

Expedia created online travel...

Published on: 1 June 2014

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Podcasts

Access the 4 modalities of curiosity with L'Oréal's Sarah DaVanzo

As a "superforecaster" who's been predicting the future for L'Oréal and many other brands throughout her illustrious 20+ year career in 22 countries, Sarah... https://podcasts.marketingsociety.com/episode/access-the-4-modalities-of-curiosity-with-loreals-sarah-davanzo 36:13 Mon, 21 Feb 2022 09:28:00 +0000
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Videos

Tom Arnel's challenges for 2017

Tom Arnel's challenges for 2017

Highlights from our Collide event in Dubai, colliding creativity and business.

 

Tom Arnel's challenges for 2017

Dan Greenpeace's challenges for 2017

Dan Greenpeace's challenges for 2017

Highlights from our Collide event in Dubai, colliding creativity and business.

 

Dan Greenpeace's challenges for 2017

Houssam Chehabeddine's challenges for 2017

Houssam Chehabeddine's challenges for 2017

Highlights from our Collide event in Dubai, colliding creativity and business.

Houssam Chehabeddine's challenges for 2017

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