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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Fellows Fundamentals: Launching a New Brand

By Charles Vallance

The Fellows Fundamentals header Charles Vallance
As part of the The Fellows Fundamentals series on the building blocks of modern marketing Charles Vallance gives a step by step pathway to launching a new brand.

Published on: 28 August 2025

The Fellows Fundamentals: Global Marketing

Lessons learnt on the world’s stage

By Raoul Pinnell

The Fellows Fundamentals header with Raoul Pinnell
As part of The Fellows Fundamentals series Raoul Pinnell breaks down global marketing - what works, what doesn't and what best practice looks like.

Published on: 28 August 2025

The Fellows Fundamentals: It takes a whole brand experience to earn customers’ decisions

By Charlie Dawson and Anna Miley

 The Fellows Fundamentals header with Charlie Dawson and Anna Miley
As part of The Fellows Fundamentals series Charlie Dawson and Anna Miley breaks down the brand experience - what it means and how to achieve it to it's fullest extent.

Published on: 28 August 2025

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Case studies

Be the gryphon

Be the gryphon

What point have organisations reached on their digital business transformation journeys, and what is possible?

Published on: 6 December 2015

2015 highly commended: British Army, Not-For-Profit Marketing - case study

2015 commended: British Army, NFP

In the late 2013 the Army recruiting environment was extremely tough: negative publicity surrounding Army redundancies...

Published on: 20 November 2015

2015 winner: Sainsbury's, Cause Related Marketing - case study

2015 winner: Sainsbury's, a cause

The market was unprecedentedly tough - falling food prices coupled with an ongoing price war between the large retailers.

Published on: 14 November 2015

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Podcasts

Unlocking the metaverse's marketing potential

Jack Calderwood, the Head of Pulse at draftLine Europe, believes that metaverse is the future of digital marketing for all brands. As our digital identities... https://podcasts.marketingsociety.com/episode/unlocking-the-metaverses-marketing-potential 34:07 Mon, 14 Feb 2022 11:19:00 +0000

The Whole Marketer Ep59 - Insight with guest Helen Edwards

Episode #59. This episode is a technical skill on Insight. As marketers you may always be on the lookout for consumer insight, but how do you know you’ve got it... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep59-insight-with-guest-helen-edwards 24:02 Tue, 08 Feb 2022 09:56:00 +0000

TIM DELANEY ON HOW TO DO PREMIUM.

‘We want a Patek Philippe!’. I’m told intermediaries hear that phrase on a regular basis. The problem is, most ad agencies can’t do it. Most are unable... https://podcasts.marketingsociety.com/episode/tim-delaney-on-how-to-do-premium- 01:06:45 Mon, 07 Feb 2022 15:17:00 +0000
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Videos

Delighted to work for $2 a day?

Delighted to work for $2 a day?

“How can we put out every single forest fire by paying firefighters only $2/day”
 

Delighted to work for $2 a day?

'This bike has MS' - MS Australia - Australia

'This bike has MS' - MS Australia - Australia

To raise awareness and money MS Australia put a team together of health professionals, bike mechanics and MS sufferers to build a bike with the symptoms of MS.

'This bike has MS' - MS Australia - Australia

Parag Khanna on the future of global civilisation

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Connectivity - Mapping the future of global civilisation

Parag Khanna on the future of global civilisation

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