The world of eCommerce is incredibly competitive. You only have to look at the figures - 24 million e-commerce sites worldwide - to get an idea of just how many businesses are vying for a customer’s attention.

To stand out above the rest, e-commerce businesses need to innovate. They need to carve out online shopping experiences that are truly immersive, fun and take every single customer touchpoint into consideration.

At the core of these innovations is the need to deliver a seamless customer experience (CX).

As we discussed in a recent post, there are several ways to innovate in eCommerce, including tech such as AI and AR. Let’s take a closer look at the current trends so you can stay one step ahead of the curve.

1. Order tracking and last-mile logistics 

Ever ordered a package for a special occasion only for it to come late - with zero tracking updates? We’ve all been there. It’s annoying, the CX is terrible and it leaves you with little faith in the company.

That’s why it’s so...