Content Hub

All

Featured

Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Changemakers Impact Conference | Review | England

Sausage roll jewellery is this season’s must-have

By Jhan Hancock-Rushton

The Marketing Society Global Conference 2024
The 2024 Global Changemaker's Conference was like jumping into a jumbo-sized plunge-pool of imagination, inspiration and innovation says Ozone's Jhan Hancock-Rushton in his review of a day that challenged his perceptions, ignited his creativity and left him buzzing with ideas.

Published on: 26 November 2024

The Changemakers Impact Conference | Review | England

By Allyson Stewart-Allen

The Marketing Society Global Conference 2024
What 3 words… best distil this year’s Changemaker's Conference? Reflections and top take-aways from the 2024 Changemaker's Conference: IMPACT

Published on: 26 November 2024

Fellows interview with Vicki Miller

Fellow 2024

Source: The Marketing Society
We caught up with Vicki Miller, Chief Executive at VisitScotland, ahead of her receiving a Fellowship of The Marketing Society.

Published on: 25 November 2024

All Think Pieces

Case studies

2014 winner: John Lewis, Marketing Communications - case study

2014 winner: John Lewis, Marketing Communications

This paper tells the story of the 2013 John Lewis Christmas Campaign.

It was the most ambitious marketing communications undertaken by the retailer to date.

Joh...

Published on: 1 June 2014

2014 winner: easyJet, Grand Prix and Long Term Marketing Excellence - case study

2014 winner: easyJet, Grand Prix and Long Term

From 2010 onwards, easyJet boldly repositioned from a pure low cost proposition, to a customer-centric, affinity-driving brand. Our media strategy also...

Published on: 1 June 2014

2014 winner: BT Sport, Brand Extension/Brand Revitalisation - case study

2014 winner: BT Sport, Brand Extension and Revitalisation

The BT Sport campaign explored a paradox of how a very expensive asset was made more valuable to a business because it was given away to the customer base for...

Published on: 1 June 2014

See all case studies

Podcasts

Unlocking the metaverse's marketing potential

Jack Calderwood, the Head of Pulse at draftLine Europe, believes that metaverse is the future of digital marketing for all brands. As our digital identities... https://podcasts.marketingsociety.com/episode/unlocking-the-metaverses-marketing-potential 34:07 Mon, 14 Feb 2022 11:19:00 +0000

The Whole Marketer Ep59 - Insight with guest Helen Edwards

Episode #59. This episode is a technical skill on Insight. As marketers you may always be on the lookout for consumer insight, but how do you know you’ve got it... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep59-insight-with-guest-helen-edwards 24:02 Tue, 08 Feb 2022 09:56:00 +0000

TIM DELANEY ON HOW TO DO PREMIUM.

‘We want a Patek Philippe!’. I’m told intermediaries hear that phrase on a regular basis. The problem is, most ad agencies can’t do it. Most are unable... https://podcasts.marketingsociety.com/episode/tim-delaney-on-how-to-do-premium- 01:06:45 Mon, 07 Feb 2022 15:17:00 +0000
See all podcasts

Videos

'Soap bus ticket' - Asiri Hospitals - Sri Lanka

'Soap bus ticket' - Asiri Hospitals - Sri Lanka

Sri Lanka's Asiri Group of Hospitals wanted to encourage people on public buses to wash their hands, as a preventative measure to avoid spreading germs.

'Soap bus ticket' - Asiri Hospitals - Sri Lanka

'The second scoreboard' - Teletica - Costa Rica

'The second scoreboard' - Teletica - Costa Rica

According to Costa Rica's Ministry of Women's Affairs, during one of the nation's favourite pastimes - soccer matches

'The second scoreboard' - Teletica - Costa Rica

"Ma Place Est Dans La Salle" - Prodiss - France

"Ma Place Est Dans La Salle" - Prodiss - France

The terrorist attacks in Paris in November 2015 were seen at an attack on French culture

"Ma Place Est Dans La Salle" - Prodiss - France

See all videos