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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Six ways marketers can use tech to stay ahead of the innovation…

By Glyn Shadwell

How can marketers keep up with the pace of change? Glyn Shadwell shares six areas in which technology is helping to drive innovation in marketing right now.

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Source: Canva, Credit: Getty Images Signature

It isn’t women who need to change. It’s the system that needs to…

By Nick Liddell

Nick Liddell shares what he learnt at The Marketing Society Book Circle, where we delved into the book 'Brandsplaining' by Jane Cunningham and Philippa Roberts.

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Marketing Transformation 2022

We explore three emerging strategic insights via the Marketing Transformation Triangle which we believe will guide you through your own transformation journey.

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Case studies

Ofcom's latest report shows TV is blooming

Ofcom’s new Communications Market Report 2013 is a must-read if you are in media. This is proper research and is packed with positive news for TV.

It is jam...

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2013 winner: Midlands Co-op, New Employee Engagement - case…

Mission to success

Midlands Co-operative Society’s ‘Mission Firefly’ employee engagement campaign breathed new life into a tired initiative, ‘Helping Hands’...

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Turbulence for the CMO and four priorities for a smooth ride

As CMOs steer through the rough waters of the complex and challenging global marketplace, one thing is certain: not enough feel prepared.

CMOs who want their...

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Podcasts

The Whole Marketer Ep39 - Innovation with guest Kevin Verbruggen

Podcast

Episode #39. Innovation is the technical skill featured in this episode. Innovation for marketers is the development of new or changed products or services that...

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The Whole Marketer Ep38 - Imposter syndrome with guests Sinéad…

Podcast

Episode #38. This episode covers a personal development topic – Imposter Syndrome. Although it has become somewhat of a buzzword, imposter syndrome was...

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The Whole Marketer Ep37 - Experiential marketing with guests Jo…

Podcast

Episode #37. Experiential marketing is the technical discipline in today’s episode. Here to explain why experiential is more than sampling or a bolt-on to a...

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