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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Fellows Fundamentals: The increased power of B2B marketing

By Kate Mackie

Kate Mackie
As part of The Fellows Fundamentals series Kate Mackie looks at the rise in importance of B2B marketing today.

Published on: 26 August 2025

The Trust Challenge: Cloudy, with a chance of credibility

By Johnny Winn

Johnny Winn Member of The Marketing Society
Virgin Media O2's Johnny Winn on why understanding your audience is key to marketing trust.

Published on: 19 August 2025

The Trust Challenge: How marketers can build and measure trust

By Richard Bowden

Richard Bowden Member of The Marketing Society
No7 Beauty Company's Richard Bowden examines the key areas of marketing trust: consistency, authenticity, transparency and growth impact.

Published on: 19 August 2025

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Case studies

2015 highly commended: THE OUTNET, Marketing on a Shoestring - case study

2015 commended: OUTNET, shoestring

THE OUTNET gained a following with its curation of previous season’s fashions at a discount.

Published on: 1 October 2015

2015 winner: TSB, New Brand - case study

2015 winner: TSB, New Brand

Anyone who has ever sat in focus groups or seen research on trust and brands will know...

Published on: 2 August 2015

2015 highly commended: KFC, Brand Extension

2015 commended: KFC, Extension

Since launching in the UK, KFC has become famous around the world for its Southern fried chicken coated in its secret recipe of eleven herbs and spices.

Published on: 19 July 2015

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Podcasts

The Whole Marketer Ep58 - Work/life balance with guest Nina Holdaway

Episode #58. Work/life balance is the personal understanding topic in this episode. As marketers, we can often feel overwhelmed with the growing breadth of our... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep58-work-life-balance-with-guest-nina-holdaway 32:55 Tue, 01 Feb 2022 10:15:00 +0000

How TikTok saved brand voice with Constellation Brands' Katie Puccio-Williams

Katie Puccio-Williams, Senior Community Manager, DTC Division, at Constellation Brands, shares with us a two-decade history of social media advertising and... https://podcasts.marketingsociety.com/episode/how-tiktok-saved-brand-voice-with-constellation-brands-katie-puccio-williams 38:30 Mon, 31 Jan 2022 10:11:00 +0000

Loyalty in the post pandemic era with Mastercard's Rustom Dastoor

With a vast multicultural background, having lived and worked across the world, Rustom Dastoor has embraced challenges consistently throughout his career and... https://podcasts.marketingsociety.com/episode/loyalty-in-the-post-pandemic-era-with-mastercards-rustom-dastoor 21:40 Mon, 24 Jan 2022 13:00:00 +0000
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Videos

Collide: creativity and business

Collide: creativity and business

Often as marketers we can learn more from people outside of our industry.

Collide: creativity and business

Gemma Greaves' challenges for 2017

Gemma Greaves' challenges for 2017

Highlights from our Collide event in Dubai, colliding creativity and business.

Gemma Greaves' challenges for 2017

Nick Clements' challenges for 2017

Nick Clements' challenges for 2017

Highlights from our Collide event in Dubai, colliding creativity and business.

Nick Clements' challenges for 2017

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