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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Amplify Review 2022

'Don't overcomplicate the solution!’

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Employer Brands of the Year 2022

We're looking for nominations of less than 200 words for client and agency organisations for our Employer Brands of the Year awards.

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It’s time to step up your marketing game

By Michele McGrath

Why have some marketers continued to thrive while others have barely survived? What do the survivors need to do to step up their marketing game?

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Case studies

B2B marketers at the top table

Just three of the reasons why 73% of UK B2B marketers agree that their role has become more challenging over the past three years.

In partnership with The...

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2012: A year in TV by Thinkbox

Last year we all saw incredible content like the Olympics bringing people together to emerging trends like multi-screening making TV advertising even more...

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2013 winner: LOVEFiLM, New Brand/ highly commended E-commerce -…

Accepting the challenge

At the end of 2011, Netflix announced they would be launching in the UK and the long-standing threat to LOVEFiLM’s business became a...

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Podcasts

The Whole Marketer Ep36 - Planning with guest Callum Saunders

Podcast

Episode #36. Planning is the technical marketing skill explored in this episode. As the pandemic has provided significant challenges for businesses, many brands...

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Can Job Titles Combat Burnout?

Podcast

What costs would you pay to reduce burnout? Dan and Akin discuss research looking into the possibility of combating stress and emotional exhaustion by...

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Time for the creative industry to stop promoting pollution with…

Podcast

“It’s critical brands consider the supply chain of their ideas.” The evidence is clear that with responsibility for 75% of carbon pollution, the fossil fuel...

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Videos

3 great ads, chosen by Al Young

Al Young has been responsible for some of the UK’s most famous ad campaigns; starting with 'You Know When You’ve Been Tango’d' in 1995, and most recently, in

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How do we win in the age of The Unreasonable Consumer?

Adam Morgan, Founder & CEO of eatbigfish - the company behind the "challenger brand" - presents "How do we win in the age of The Unreasonable Consumer?"

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How Maybelline NY used Google data to build a content strategy in…

With a world of information at our fingertips, people are increasingly using the Internet to research and discover new products, styles and trends when it co

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