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Latest Think Pieces

Fellows Interview with Jane Stiller

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Fellows Interview with Jane Stiller Chief Viewer Officer at ITV.

Fellows Interview with Kate Mackie

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Fellows Interview with Kate Mackie Global GTM Lead - BMC, Partner, EY.

Fellows interview with Sabah Naqushbandi

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Fellows interview with Sabah Naqushbandi Managing Director at THE OUTNET.

Case studies

2014 winner: Sainsbury's, Content & Highly Commended Social Media

2014 winner: Sainsbury's, Content

Sainsbury's, Social Media Marketing - case study

It’s the story of the real winners and losers of Christmas - the story of how shoppers voted with their feet in those last few weeks when the fight for...

2015 Winner: The LEGO Movie, Best Leading Edge Thinking - case study

2015 Winner: The LEGO Movie, Leading Edge Thinking

For the UK theatrical launch of Warner Bros.’ The LEGO Movie, the challenge was the movie having no existing cinema heritage, known characters or previous...

2014 winner: Unilever, Marketing for Sustainable Consumption - case study

2014 winner: Unilever, Marketing for Sustainable Consumption,

Unilever: Marketing for Sustainable Consumption, 2014 winners

In 2013 Unilever set out to revolutionise the aerosol deodorant category as we know it.

With 80% of consumers in the UK and Ireland preferring aerosol...

Podcasts

TIM DELANEY ON HOW TO DO PREMIUM.

‘We want a Patek Philippe!’. I’m told intermediaries hear that phrase on a regular basis. The problem is, most ad agencies can’t do it. Most are unable... https://podcasts.marketingsociety.com/episode/tim-delaney-on-how-to-do-premium- 01:06:45 Mon, 07 Feb 2022 15:17:00 +0000

Keeping it simple with Unilever's Myriam Estanboulie

As the Global Digital Transformation Manager for Unilever, Myriam Estanboulie creates the link between complex tech work and business strategy. The key to her... https://podcasts.marketingsociety.com/episode/keeping-it-simple-with-unilevers-myriam-estanboulie 22:11 Mon, 07 Feb 2022 09:24:00 +0000

Videos

Syl Saller moderated this event, hearing from leaders on how they failed. Speakers included Annabel Venner, Dom Grounsell and Sarah Warby.

Brave leaders: Syl Saller, Sarah Warby, Dom Grounsell, Annabel Venner

In Dubai we heard from IBM's first ever chief digital officer, who talked about Watson, digital and more.

Uncomfortable Breakfast with IBM's Bob Lord

Child voice navigation works exactly the same as any other voice navigation app other than when you drive near school

'Slow down GPS' - IF Insurance - Sweden