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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

SheSportTech

- getting more women in to sport tech

By Garry Dods

Source we are fearless
Support solutions provider TeamViewer has launched a new initiative to encourage more women to consider careers in sport technology roles

Published on: 28 May 2024

Member interview with Lex Bradshaw-Zanger

Sourcce and credit - Lex
Member interview with Lex Bradshaw-Zanger, Chief Marketing & Digital Officer, SAPMENA Region, L'Oréal

Published on: 24 May 2024

‘Why TV is at the heart of effectiveness’

Drawing on a wealth of data and taking some innovative new approaches in a new white paper

Source Thinkbox
Drawing on a wealth of data and taking some innovative new approaches, a new white paper concludes that TV continues to be the dominant force for long-term, top-of-funnel demand growth.

Published on: 23 May 2024

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Case studies

2014 winner: BT Sport, Brand Extension/Brand Revitalisation - case study

2014 winner: BT Sport, Brand Extension and Revitalisation

The BT Sport campaign explored a paradox of how a very expensive asset was made more valuable to a business because it was given away to the customer base for...

Published on: 1 June 2014

2014 winner: Sainsbury's, Content & Highly Commended Social Media

2014 winner: Sainsbury's, Content

Sainsbury's, Social Media Marketing - case study

It’s the story of the real winners and losers of Christmas - the story of how shoppers voted with their feet in those last few weeks when the fight for...

Published on: 29 May 2014

2015 Winner: The LEGO Movie, Best Leading Edge Thinking - case study

2015 Winner: The LEGO Movie, Leading Edge Thinking

For the UK theatrical launch of Warner Bros.’ The LEGO Movie, the challenge was the movie having no existing cinema heritage, known characters or previous...

Published on: 29 May 2014

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Podcasts

Keeping it simple with Unilever's Myriam Estanboulie

As the Global Digital Transformation Manager for Unilever, Myriam Estanboulie creates the link between complex tech work and business strategy. The key to her... https://podcasts.marketingsociety.com/episode/keeping-it-simple-with-unilevers-myriam-estanboulie 22:11 Mon, 07 Feb 2022 09:24:00 +0000

Stay out of the crosshairs with Richard Bistrong

Richard Bistrong was a majorly successful VP of Sales for a global defence manufacturer for 20 years. In 2012, after smashing his targets and then some, Richard... https://podcasts.marketingsociety.com/episode/stay-out-of-the-crosshairs-with-richard-bistrong 40:04 Thu, 03 Feb 2022 09:10:00 +0000
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Videos

'#NoMoreEvictions - PAH - Spain

'#NoMoreEvictions - PAH - Spain

More than 500,000 families have been evicted from their homes in Spain since the economic crisis in 2008

'#NoMoreEvictions - PAH - Spain

'Drinkable advertising' - Coca-Cola - USA

'Drinkable advertising' - Coca-Cola - USA

To encourage more people to try Coke Zero they created an entire campaign around drinkable ads.

'Drinkable advertising' - Coca-Cola - USA

'I am a witness' - Ad Council - USA

'I am a witness' - Ad Council - USA

7 out of 10 kids are affected by cyber bullying.

'I am a witness' - Ad Council - USA

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