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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Entertainment as potential remedy to attention deficit in advertising

Offering high-attention experiences that combine with strong positive emotions.

By Rohan Lightfoot

Source Pexels Credit Pixabay
Iciri Rai offers advice for brands new to entertainment partnerships on how major brands are using entertainment to create high-attention....

Published on: 8 November 2024

Typhoo Tea on repositioning themselves end to end as a purpose lead brand

By Ruth Fittock

Ruth Fittock Power of Entrepreneurial thinking for brands
Read how Typhoo Tea are repositioning themselves end to end as a purpose lead brand

Published on: 8 November 2024

The power of a north star - with Bold Bean Co.

By Ruth Fittock

Ruth Fittock Power of Entrepreneurial thinking for brands

Bold Bean Co. is one of the most exciting brands in food & drink right now, having gone from idea to national distribution in a few short years, via an...

Published on: 8 November 2024

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Case studies

2014 winner: Burton's Biscuit Company, Marketing Leadership - case study

2014 winner: Burton's, Leadership

Burton's Biscuits: Marketing Leadership 2014 winners

Led by Chief Marketing Officer Stuart Wilson and his Leadership Team, the scale of the task was enormous. The Marketing Department needed to shift from a...

Published on: 24 May 2014

2014 highly commended: British Gas, Marketing for Sustainable Consumption - case study

2014 highly commended: British Gas - Marketing for Sustainable Consumption

British Gas: Marketing for Sustainable Consumption 2014, highly commended

All energy companies have an obligation to fit Smart Meters in all their customers’ homes by 2020. But British Gas are leading the way in rolling them out...

Published on: 20 May 2014

2014 highly commended: Seraphine, Marketing on a Shoestring - case study

2014 commended: Seraphine, Shoestring

Sparked by the unprecedented global press coverage the royal marriage had received, the thought was simple; how could Seraphine, a maternity wear brand, plan...

Published on: 20 May 2014

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Podcasts

The Whole Marketer Ep58 - Work/life balance with guest Nina Holdaway

Episode #58. Work/life balance is the personal understanding topic in this episode. As marketers, we can often feel overwhelmed with the growing breadth of our... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep58-work-life-balance-with-guest-nina-holdaway 32:55 Tue, 01 Feb 2022 10:15:00 +0000

How TikTok saved brand voice with Constellation Brands' Katie Puccio-Williams

Katie Puccio-Williams, Senior Community Manager, DTC Division, at Constellation Brands, shares with us a two-decade history of social media advertising and... https://podcasts.marketingsociety.com/episode/how-tiktok-saved-brand-voice-with-constellation-brands-katie-puccio-williams 38:30 Mon, 31 Jan 2022 10:11:00 +0000

Loyalty in the post pandemic era with Mastercard's Rustom Dastoor

With a vast multicultural background, having lived and worked across the world, Rustom Dastoor has embraced challenges consistently throughout his career and... https://podcasts.marketingsociety.com/episode/loyalty-in-the-post-pandemic-era-with-mastercards-rustom-dastoor 21:40 Mon, 24 Jan 2022 13:00:00 +0000
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Videos

'#NoMoreEvictions - PAH - Spain

'#NoMoreEvictions - PAH - Spain

More than 500,000 families have been evicted from their homes in Spain since the economic crisis in 2008

'#NoMoreEvictions - PAH - Spain

'Drinkable advertising' - Coca-Cola - USA

'Drinkable advertising' - Coca-Cola - USA

To encourage more people to try Coke Zero they created an entire campaign around drinkable ads.

'Drinkable advertising' - Coca-Cola - USA

'I am a witness' - Ad Council - USA

'I am a witness' - Ad Council - USA

7 out of 10 kids are affected by cyber bullying.

'I am a witness' - Ad Council - USA

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