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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Give meaning to your marketing numbers

By Jack Miles

With daily talks of a recession we’re all going to be asked to show our marketing’s effectiveness. Adding meaning to numbers is now more important than ever.

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Three reasons why risk-taking is essential to marketing success

By Glyn Shadwell

To innovate, we need to move away from the comfort zones we’ve created and into stretch zones, where risk is seen as an opportunity, not a threat.

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Source: Pexels, Credid: Tairon Fernandez

The Innovation Mindset

By Glyn Shadwell

The key to building an ‘innovation mentality’ lies in the processes, mental models, and ways of thinking that make up a company.

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Case studies

2013 winner: Channel 4, Customer Insight - case study

Are we equal yet?

Channel 4 has a public remit to champion alternative voices and make us see the world differently. With the Paralympics, we saw the...

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2013 highly commended: Subway Subcard, CRM - case study

Our 2012 SUBWAY® SUBCARD® CRM programme was a carefully-phased, multi-layered CRM programme that, despite being built from scratch from the start of 2012...

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2013 highly commended: EDF Energy, Marketing comms - case study

EDF Energy overcame the restrictions and hostility towards the energy category, to create transformative communications in 2012.

The role of character

Using...

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Podcasts

Wear your Heart on your Sleeve with Rich Corbridge

Podcast

Wear your Heart on your Sleeve with Rich Corbridge Rich Corbridge is the Chief Information Officer at Boots; a massive health retailer and pharmacy chain. With...

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Clearing the marketing jargon with Octopus Energy's Rebecca…

Podcast

As the Global Director of Product and Marketing at the Octopus Energy Group, Rebecca Dibb-Simkin is involved in the entire end-to-end process from creating a...

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The Whole Marketer Ep35 - Creative brand strategy with guest…

Podcast

Episode #35. The technical skill in this episode is creative brand strategy… the basis and stimulation for great creative output from your agencies. It’s a...

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Videos

Chris Barez-Brown on how we can wake up as leaders

With the release of his new book, Wake Up, founder of Upping your Elvis, Chris Barez-Brown tells us what it's about and how we can get more connected in our everyday lives.

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