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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Marketers need to build brand trust to deliver growth

Trust or bust from Marketreach

Marketreach for The Marketing Society
Is your brand investing in trust as a business asset? Check out this new blog by Marketreach which reveals steps to strengthen trust in today’s challenging landscape

Published on: 21 March 2025

The Power of International Creativity

Why Global Ideas Drive Brand Growth

By Diego Chicharro

Publicis Approved Image
Diego Chicharro, Head of Effectiveness at Publicis London, explores how the latest marketing evidence applies to the long-standing global vs. local advertising debate and shares his perspectives on keeping the conversation alive.

Published on: 20 March 2025

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Case studies

2015 highly commended: BBC Worldwide, Building Marketing Capabilities - Case Study

2015 highly commended: BBC Worldwide, Capabilities

In 2014, the BBC’s news services reached 265 million people per week around the world, but their ambition is for the BBC overall to reach 500 million. BBC Worldwide were set with the challenge of leveraging their huge portfolio of non-news genres to help achieve this.

Published on: 30 May 2015

2015 highly commended: John Lewis, Brand Activation

2015 highly commended: John Lewis, Extension

The objective was to deliver a market-leading Christmas campaign for John Lewis. Put another way, this paper unwraps a whole new level of campaign integration and activation, never seen before by any retailer in the UK. As a result it sets the benchmark for all brands whose marketing programmes aim for emotional engagement, multi-touchpoint activation, social sharing, PR generation, and above all commercial success.

Published on: 29 May 2015

2015 highly commended: Maltesers, Brand Extension

2015 highly commended: Maltesers, Extension

Maltesers, the chocolate balls with a light honeycomb centre, hold a unique place in British hearts.

Published on: 29 May 2015

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Podcasts

Keeping it simple with Unilever's Myriam Estanboulie

As the Global Digital Transformation Manager for Unilever, Myriam Estanboulie creates the link between complex tech work and business strategy. The key to her... https://podcasts.marketingsociety.com/episode/keeping-it-simple-with-unilevers-myriam-estanboulie 22:11 Mon, 07 Feb 2022 09:24:00 +0000

Stay out of the crosshairs with Richard Bistrong

Richard Bistrong was a majorly successful VP of Sales for a global defence manufacturer for 20 years. In 2012, after smashing his targets and then some, Richard... https://podcasts.marketingsociety.com/episode/stay-out-of-the-crosshairs-with-richard-bistrong 40:04 Thu, 03 Feb 2022 09:10:00 +0000

The Whole Marketer Ep58 - Work/life balance with guest Nina Holdaway

Episode #58. Work/life balance is the personal understanding topic in this episode. As marketers, we can often feel overwhelmed with the growing breadth of our... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep58-work-life-balance-with-guest-nina-holdaway 32:55 Tue, 01 Feb 2022 10:15:00 +0000
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Videos

Brave leaders: Syl Saller, Sarah Warby, Dom Grounsell, Annabel Venner

Brave Leaders with Syl Saller

Syl Saller moderated this event, hearing from leaders on how they failed. Speakers included Annabel Venner, Dom Grounsell and Sarah Warby.

Brave leaders: Syl Saller, Sarah Warby, Dom Grounsell, Annabel Venner

Uncomfortable Breakfast with IBM's Bob Lord

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In Dubai we heard from IBM's first ever chief digital officer, who talked about Watson, digital and more.

Uncomfortable Breakfast with IBM's Bob Lord

'Slow down GPS' - IF Insurance - Sweden

'Slow down GPS' - IF Insurance - Sweden

Child voice navigation works exactly the same as any other voice navigation app other than when you drive near school

'Slow down GPS' - IF Insurance - Sweden

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