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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Accelerating AI-Driven Marketing Maturity

Source BCG Report
In today's constantly evolving marketing landscape, leveraging advanced tech is essential for any business wanting to transform its data-driven marketing capabilities.

Published on: 23 May 2024

Member interview with Melanie Lindquist

source and credit melanie
Member Interview with Melanie Lindquist, Managing Director (APAC) at Talon.

Published on: 21 May 2024

Member Interview with Tomek Nowobilski

Source and creedit Tomek
Member interview with Tomek Nowobilski, CEO at Harvest

Published on: 20 May 2024

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Case studies

2014 winner: Unilever, Marketing for Sustainable Consumption - case study

2014 winner: Unilever, Marketing for Sustainable Consumption,

Unilever: Marketing for Sustainable Consumption, 2014 winners

In 2013 Unilever set out to revolutionise the aerosol deodorant category as we know it.

With 80% of consumers in the UK and Ireland preferring aerosol...

Published on: 28 May 2014

2014 winner: Burton's Biscuit Company, Marketing Leadership - case study

2014 winner: Burton's, Leadership

Burton's Biscuits: Marketing Leadership 2014 winners

Led by Chief Marketing Officer Stuart Wilson and his Leadership Team, the scale of the task was enormous. The Marketing Department needed to shift from a...

Published on: 24 May 2014

2014 highly commended: British Gas, Marketing for Sustainable Consumption - case study

2014 highly commended: British Gas - Marketing for Sustainable Consumption

British Gas: Marketing for Sustainable Consumption 2014, highly commended

All energy companies have an obligation to fit Smart Meters in all their customers’ homes by 2020. But British Gas are leading the way in rolling them out...

Published on: 20 May 2014

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Podcasts

The Whole Marketer Ep58 - Work/life balance with guest Nina Holdaway

Episode #58. Work/life balance is the personal understanding topic in this episode. As marketers, we can often feel overwhelmed with the growing breadth of our... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep58-work-life-balance-with-guest-nina-holdaway 32:55 Tue, 01 Feb 2022 10:15:00 +0000

How TikTok saved brand voice with Constellation Brands' Katie Puccio-Williams

Katie Puccio-Williams, Senior Community Manager, DTC Division, at Constellation Brands, shares with us a two-decade history of social media advertising and... https://podcasts.marketingsociety.com/episode/how-tiktok-saved-brand-voice-with-constellation-brands-katie-puccio-williams 38:30 Mon, 31 Jan 2022 10:11:00 +0000

Loyalty in the post pandemic era with Mastercard's Rustom Dastoor

With a vast multicultural background, having lived and worked across the world, Rustom Dastoor has embraced challenges consistently throughout his career and... https://podcasts.marketingsociety.com/episode/loyalty-in-the-post-pandemic-era-with-mastercards-rustom-dastoor 21:40 Mon, 24 Jan 2022 13:00:00 +0000
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Videos

Pip & Nut interview: Naivety let me ask stupid questions

Naivety let me ask the stupid questions

“Do we need to use palm oil?” Pippa Murray's lack of industry experience allowed her to ask a simple question that entrenched brand leaders never thought to

Pip & Nut interview: Naivety let me ask stupid questions

'Van Gogh Airbnb' - Art Institute of Chicago - USA

'Van Gogh Airbnb' - Art Institute of Chicago - USA

To promote their Van Gogh exhibition the Art Institute of Chicago created the famous bedroom painting as a room to stay the night in and available to book on Airbnb.

'Van Gogh Airbnb' - Art Institute of Chicago - USA

'2 litre towel' - Australian Weaving - Australia

'2 litre towel' - Australian Weaving - Australia

Australian Weaving, one the country's oldest textile manufacturers, knew its towels were better than its competitors'. The problem was, the public didn't.

'2 litre towel' - Australian Weaving - Australia

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