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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Fellows Fundamentals: Marketing Leadership

By Thomas Barta

Thomas Barta The Fellows Fundamentals
As part of The Fellows Fundamentals series Thomas Barta takes a detailed look at what marketing leadership is and what it isn't.

Published on: 12 August 2025

Member Interview with Josephine Soei

Image created by The Marketing Society
Member Interview with Josephine Soei, Head of Marketing and Communications, Deichmann

Published on: 11 August 2025

Agility in Uncertainty: Strategic responses to the evolving trade landscape

By Ines Lam

Connections & Conversations From Macro to Market - Asia’s Economic Trends
Ines Lam from HSBC explains how global trade uncertainty from US tariffs is forcing businesses to reshape supply chains through reshoring and nearshoring strategies while prioritizing expense control.

Published on: 8 August 2025

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Case studies

2015 winner: Trelleborg Marine Systems, Best B2B Marketing

Trelleborg Marine Systems, Best B2B

Trelleborg Marine Systems (Trelleborg) is an engineering company that designs, manufactures and...

Published on: 14 June 2015

2015 winner: EDF Energy, Grand Prix/Brand Revitalisation - Case Study

2015 winner: EDF, Revitalisation

The outlook looked bleak. EDF Energy’s supply business was losing almost £200m/year and shrinking...

Published on: 8 June 2015

2015 winner: Macmillan, Long Term - case study

2015 winner: Macmillan, Long Term

In 2010, the number of people living with cancer was 2 million. And that figure was predicted to double by 2030.

Published on: 7 June 2015

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Podcasts

AB InBev's Ricardo Rey on the benefits of AI in A/B Testing

In his role as Head of Digital Consumer MAZ for AB InBev, Ricardo Rey has been working on developing better connections with data consumers. His career spans... https://podcasts.marketingsociety.com/episode/ab-inbevs-ricardo-rey-on-the-benefits-of-ai-in-a-b-testing 17:25 Mon, 10 Jan 2022 10:00:00 +0000

The Whole Marketer Ep56 - Authenticity with guest Keith Moor

Episode #56. Authenticity is the leadership and personal understanding topic in this episode. Abby is joined by Marketing Week’s Marketer of the Year – Keith... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep56-authenticity-with-guest-keith-moor 36:06 Thu, 06 Jan 2022 18:40:00 +0000
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Videos

Tom Arnel's challenges for 2017

Tom Arnel's challenges for 2017

Highlights from our Collide event in Dubai, colliding creativity and business.

 

Tom Arnel's challenges for 2017

Dan Greenpeace's challenges for 2017

Dan Greenpeace's challenges for 2017

Highlights from our Collide event in Dubai, colliding creativity and business.

 

Dan Greenpeace's challenges for 2017

Houssam Chehabeddine's challenges for 2017

Houssam Chehabeddine's challenges for 2017

Highlights from our Collide event in Dubai, colliding creativity and business.

Houssam Chehabeddine's challenges for 2017

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