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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Changemakers Impact Conference | Review | UAE

By Ananda Shakespeare

The Marketing Society Changemakers Conference Dubai 2024
A conference that broke away from conventional formats. The day was hosted dynamically, with a mix of engaging speakers and varied formats that kept the audience energised.

Published on: 7 November 2024

Member Interview with Warren Minde

image provided by warren
Member Interview with Warren Minde, Director/Founder, Innovation Leap

Published on: 6 November 2024

The Love & Hate of ROI: Benchmarking Metrics that Matter

Download a copy of the APAC whitepaper

Source Ekimetrics
A new report from our partner Ekimetrics exploring marketing and media benchmarks that are reshaping the consumer brand landscape in the APAC region and beyond.

Published on: 5 November 2024

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Case studies

2014 Highly Commended: Go Ahead Group, Mobile Marketing - case study

2014 Commended: Go Ahead, Mobile

The Go-ahead Group is one of the UK’s leading providers of public transport. Traditionally bus tickets were bought on bus, which slowed down boarding times and...

Published on: 11 May 2014

2014 winner: Paddy Power, Cause Related/Highly Commended, Communications - case study

2014 winner: Paddy Power, Cause Related

Paddy Power: Cause Related Marketing 2014 winners

This entry is all about cause-related creativity on a shoestring. Or at least a bootlace. It tells how Paddy Power invited Stonewall to help tackle one of the...

Published on: 10 May 2014

ITV 2013 case studies - celebrating 12 months of TV

ITV partnerships: 2013 case studies

Television enjoyed 12 months of WOW and defied the glum prophecies of a year in the shadow of London 2012. Audiences were in rude health, investment by...

Published on: 28 April 2014

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Podcasts

You are not Alone with Sacha Romanovitch

Sacha Romanovitch, the first female CEO of Grant Thornton, now heads up Fair4AllFinance, a non profit organisation that is building an inclusive economy. She... https://podcasts.marketingsociety.com/episode/you-are-not-alone-with-sacha-romanovitch 40:57 Thu, 20 Jan 2022 06:00:00 +0000

Miguel Magalhães on becoming market oriented

As both a lecturer in marketing and a practician, Miguel Magalhães has a passion for sharing the results of his research with others and for developing... https://podcasts.marketingsociety.com/episode/miguel-magalhes-on-becoming-market-oriented 23:43 Mon, 17 Jan 2022 16:30:00 +0000
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Videos

Pip & Nut interview: Naivety let me ask stupid questions

Naivety let me ask the stupid questions

“Do we need to use palm oil?” Pippa Murray's lack of industry experience allowed her to ask a simple question that entrenched brand leaders never thought to

Pip & Nut interview: Naivety let me ask stupid questions

'Van Gogh Airbnb' - Art Institute of Chicago - USA

'Van Gogh Airbnb' - Art Institute of Chicago - USA

To promote their Van Gogh exhibition the Art Institute of Chicago created the famous bedroom painting as a room to stay the night in and available to book on Airbnb.

'Van Gogh Airbnb' - Art Institute of Chicago - USA

'2 litre towel' - Australian Weaving - Australia

'2 litre towel' - Australian Weaving - Australia

Australian Weaving, one the country's oldest textile manufacturers, knew its towels were better than its competitors'. The problem was, the public didn't.

'2 litre towel' - Australian Weaving - Australia

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