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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Rethinking: Why Leadership Is No Longer About Titles

By Jessica Schroeder

Source Canva Photo Credit Jacob Lund
What is leadership today? It's less about titles and where you sit in an organisation chart and more about engaging, inspiring and mobilising others around a shared vision. BASF's Jessica Schroeder explains.

Published on: 20 March 2025

Member Interview with Shauna Mahoney

Image Created by The Marketing Society
Member Interview With Shauna Mahoney, Group Account Director, LIGHTBLUE

Published on: 19 March 2025

Gen Z Decoded: Channel 4's Alex Mahon

The Annual Lecture 2025

By Rachel Letham

Alex Mahon The Marketing Society Annual Lecture 2025
Channel 4 CEO explores Gen Z behaviours and digital media transformation at our Annual Lecture

Published on: 14 March 2025

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Case studies

2014 winner: Aviva, Mobile Marketing - case study

2014 winner: Aviva, Mobile Marketing

2014 winner: Aviva, Mobile Marketing - case study

This is the story of the successful launch of one the most innovative ideas ever conceived in the UK insurance market.

It’s also a story about marketing...

Published on: 24 May 2015

2014 winner: NSPCC, Not for Profit - case study

2014 winner: NSPCC, Not for Profit

NSPCC: Not for Profit Marketing 2014 winners

The alarming statistics are that a third of children who are sexually abused by an adult report that they did not tell anybody else about it at the time. Yet...

Published on: 11 May 2015

2014 winner: HSBC Best from outside the UK winner - case study

2014 winner: HSBC, Best outside the UK

The British & Irish Lions represent the pinnacle of northern hemisphere rugby and is a unique sponsorship in international sport. It represents a once in a...

Published on: 11 May 2015

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Podcasts

How TikTok saved brand voice with Constellation Brands' Katie Puccio-Williams

Katie Puccio-Williams, Senior Community Manager, DTC Division, at Constellation Brands, shares with us a two-decade history of social media advertising and... https://podcasts.marketingsociety.com/episode/how-tiktok-saved-brand-voice-with-constellation-brands-katie-puccio-williams 38:30 Mon, 31 Jan 2022 10:11:00 +0000

Loyalty in the post pandemic era with Mastercard's Rustom Dastoor

With a vast multicultural background, having lived and worked across the world, Rustom Dastoor has embraced challenges consistently throughout his career and... https://podcasts.marketingsociety.com/episode/loyalty-in-the-post-pandemic-era-with-mastercards-rustom-dastoor 21:40 Mon, 24 Jan 2022 13:00:00 +0000
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Videos

'Second life toys' - Green Ribbon Campaign - Japan

'Second life toys' - Green Ribbon Campaign - Japan

Lack of child organ donors is a worldwide problem but particularly so in Japan where only 2% of those who require an organ managing to get a successful transplant.

'Second life toys' - Green Ribbon Campaign - Japan

'Life saving stickers' - Australian Road Safety - Australia

'Life saving stickers' Australian Road Safety - Australia

Every week 850,000 rubbish bins are pushed on to the side of streets in Queensland, Australia.

'Life saving stickers' - Australian Road Safety - Australia

'Celebrity tantrum' - Samsung - Australia

'Celebrity tantrum' - Samsung - Australia

Samsung were aware that many consumer watching high quality entertainment on older model phones and tablets were not getting the same experience enjoyed on their new Galaxy Tabs 2.

'Celebrity tantrum' - Samsung - Australia

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