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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Nidhi Sehgal

Image Created by The Marketing Society
Member Interview with Nidhi Sehgal, General Manager - Strategy & Growth, FLC Marketing Group

Published on: 12 March 2025

Member Interview with Amal Harb

Image Created by The Marketing Society
Member Interview with Amal Harb, Marketing Advisor

Published on: 12 March 2025

The Value of TV: A Behavioural Science Perspective

The Value of TV Thinkbox The Marketing Society
Thinkbox has released a new paper looking at the behavioural science behind why TV produces such strong results.

Published on: 10 March 2025

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Case studies

2014 winner: John Lewis, Brand Activation - case study

2014 winner: John Lewis, Activation

This paper tells the story of the 2013 John Lewis Christmas Campaign. Around a single creative theme – give someone a Christmas they’ll never forget – was...

Published on: 1 April 2015

2014 winner: ASOS, Social Media - case study

2014 winner: ASOS, social media

An innovative series of live Twitter games to entertain their followers; driving advocacy and awareness of their products and brand.

Pushing the social limits

A...

Published on: 1 April 2015

2014 Highly Commended: Trelleborg, Content Marketing - case study

2014 Commended: Trelleborg, Content

Trelleborg Marine Systems (TMS) is a global engineering firm that designs, produces and installsequipment that protects commercial ports and shipping vessels...

Published on: 1 March 2015

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Podcasts

You are not Alone with Sacha Romanovitch

Sacha Romanovitch, the first female CEO of Grant Thornton, now heads up Fair4AllFinance, a non profit organisation that is building an inclusive economy. She... https://podcasts.marketingsociety.com/episode/you-are-not-alone-with-sacha-romanovitch 40:57 Thu, 20 Jan 2022 06:00:00 +0000

Miguel Magalhães on becoming market oriented

As both a lecturer in marketing and a practician, Miguel Magalhães has a passion for sharing the results of his research with others and for developing... https://podcasts.marketingsociety.com/episode/miguel-magalhes-on-becoming-market-oriented 23:43 Mon, 17 Jan 2022 16:30:00 +0000

AB InBev's Ricardo Rey on the benefits of AI in A/B Testing

In his role as Head of Digital Consumer MAZ for AB InBev, Ricardo Rey has been working on developing better connections with data consumers. His career spans... https://podcasts.marketingsociety.com/episode/ab-inbevs-ricardo-rey-on-the-benefits-of-ai-in-a-b-testing 17:25 Mon, 10 Jan 2022 10:00:00 +0000
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Videos

'Manboobs' - MACMA - Argentina

'Manboobs' - MACMA - Argentina

To avoid social media censorship of showing women's breast and nipples in demonstrating how to examine for breast cancer

'Manboobs' - MACMA - Argentina

'End the silence' - La Sirena - Dominican Republic

'End the silence' - La Sirena - Dominican Republic

The Dominican Republic is the 6th highest ranking country in the world for domestic violence.

'End the silence' - La Sirena - Dominican Republic

'Dad-do' - Pantene - USA

'Dad-do' - Pantene - USA

Research shows that daughters who enjoy quality time with their fathers grow up to be stronger, more self-confident and successful.

'Dad-do' - Pantene - USA

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