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Latest Think Pieces

Member Interview with Steve Johnstone

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Member Interview with Steve Johnstone, Creative Director and Co-Founder, Alliance Creative

Member Interview with Jialin Chia

Image created by The Marketing Society
Member Interview with Jialin Chia, Senior Regional Marketing Manager (APAC and EME), Sirva

How Living Brands are Winning in Today’s Attention Economy

The Rise of Living Brands
In their latest piece of thought leadership, All About Brands explores the idea that the brands succeeding today are not static constructs or surface-level identities, but living, breathing beings – emotionally resonant, culturally attuned, and deeply human.

Case studies

2015 winner: O2, Sustainable Consumption - case study

2015 winner: O2, Sustainable

O2 are very proud of their 24million customers and their connectivity that helps bring their technology to life.

2015 winner: Premier Inn, Employee Engagement - case study

2015 winner: Premier Inn, Engagement

17,000 team members, a 74% employee engagement score and fantastic business performance.

2015 highly commended: Coleman's, Customer Insight - case study

2015 highly commended: Colman's, Insight

Colman’s has been a strong British jewel for 200 years. In 2013 however, its leadership position was under threat. Penetration in core product areas (especially Dry Core Casserole sauces) had been in long-term decline, with consumers leaving the category or trading down. Instead of dwelling on our past, we seized our 200-year anniversary as a chance to secure our leading place in Britain’s future.

Podcasts

The Whole Marketer Ep55 - Long-term strategy with guest Eleanor Winton

Episode #55. This episode’s topic is Long-term strategy, a key technical skill for marketers. Long-term strategy has never been more important, as we emerge... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep55-long-term-strategy-with-guest-eleanor-winton 28:09 Thu, 06 Jan 2022 12:44:00 +0000

The Whole Marketer Ep54 - Programmatic marketing with guest James Kenny

Episode #54. Programmatic Marketing is the technical skill in this episode. Programmatic marketing is the machine automated, real-time bidding to place ads to... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep54-programmatic-marketing-with-guest-james-kenny 27:18 Thu, 06 Jan 2022 12:39:00 +0000

The Whole Marketer Ep53 - Data to create impact with guest Mark Phibbs

Episode #53. ‘Data to create impact’ is the technical skill in this episode. As marketers’ roles are evolving to be the voice of the consumer and lead the... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep53-data-to-create-impact-with-guest-mark-phibbs 29:24 Thu, 06 Jan 2022 12:32:00 +0000

Videos

Highlights from our Collide event in Dubai, colliding creativity and business.

 

James Welch's challenges for 2017

Highlights from our Collide event in Dubai, colliding creativity and business.

Nichola Seeley's challenges for 2017

Often as marketers we can learn more from people outside of our industry.

Collide: creativity and business - ten minute teaser