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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

How Aston Martin Aramco Formula One® Team is redefining

the 3 P's: Performance, Purpose, and Partnership

By Rachel Letham

Source Aston Martin via The Marketing Society event
We round up the key insights and lessons gleaned from the Connection & Conversations event: No ordinary team: Aston Martin Aramco Formula One® Team

Published on: 30 January 2025

Member Interview with Kathryn Sloane

image provided by kathryn
Member Interview with Kathryn Sloane, Executive Managing Director APAC MEA, SGK

Published on: 29 January 2025

Giving the empty chair a voice

By Marcos Angelides

Source Canva CasPhotography from Getty Images
Thanks to AI we can now give Jeff Bezos's empty chair a voice via AI personas. While seen by many as a game-changer, its effectiveness lies in thoughtful application says Marcos Angelides.

Published on: 28 January 2025

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Case studies

Pioneering Spirit 2013: winner and shortlist

Pioneering Spirit 2013: winner and shortlist

Over the last two years we’ve held dinners in Porto, Madrid, Berlin, New York, Sao Paulo, Hong Kong and Istanbul as well as a host of cities in the UK.

We now...

Published on: 13 April 2014

What works where in B2B digital marketing?

What works in B2B digital?

This year's survey is currently taking place and closes 5pm today. If you're in B2B tell us what's working where for a chance to win an iPad Air. Take the survey.

Published on: 3 April 2014

2013 highly commended: Game Retail, Brand Revitalisation - case study

2013 commended: Game, revitalisation

Many UK high street retailers are struggling in tough economic conditions, with low consumer confidence and a more complex multi-channel environment creating...

Published on: 20 March 2014

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Podcasts

Miguel Magalhães on becoming market oriented

As both a lecturer in marketing and a practician, Miguel Magalhães has a passion for sharing the results of his research with others and for developing... https://podcasts.marketingsociety.com/episode/miguel-magalhes-on-becoming-market-oriented 23:43 Mon, 17 Jan 2022 16:30:00 +0000

AB InBev's Ricardo Rey on the benefits of AI in A/B Testing

In his role as Head of Digital Consumer MAZ for AB InBev, Ricardo Rey has been working on developing better connections with data consumers. His career spans... https://podcasts.marketingsociety.com/episode/ab-inbevs-ricardo-rey-on-the-benefits-of-ai-in-a-b-testing 17:25 Mon, 10 Jan 2022 10:00:00 +0000
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Videos

'Humans' - Channel 4 - UK

'Humans' - Channel 4 - UK

In 2015, Channel 4 convinced a fifth of the UK population to watch "Humans", a new TV show about artificial intelligence

'Humans' - Channel 4 - UK

'The Dilemma' - Heineken - Italy

'The Dilemma' - Heineken - Italy

The latest viral video stunt created by Heineken has Simone tempted to use a VIP ticket for the Roma vs Real Madrid Champions League match

'The Dilemma' - Heineken - Italy

'The Macwhopper' - Burger King - USA

'The Macwhopper' - Burger King - USA

Burger King proposed a one day cease fire in the burger wars with McDonalds by creating the ultimate burger

'The Macwhopper' - Burger King - USA

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