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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Katy Howell

Source and credit: Katy Howell
Member Iterview with Katy Howell, CEO of Immediate Future

Published on: 7 May 2024

Connect the Dots – Now and Next

A The Digital Day Scotland review

By Josephine Canning

Digital Day Scotland 2024
Josephine Canning, Junior Marketing Manager at Equator shares her key takeaways from our 10th annual The Digital Day Scotland

Published on: 3 May 2024

Member Interview With Shereen Aggour

Source and credit: Shereen
Member Interview with Shereen Aggour, Brand Growth Strategist.

Published on: 3 May 2024

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Case studies

2013 highly commended: Game Retail, Brand Revitalisation - case study

2013 commended: Game, revitalisation

Many UK high street retailers are struggling in tough economic conditions, with low consumer confidence and a more complex multi-channel environment creating...

Published on: 20 March 2014

2013 winner: McDonald's, Marketing comms - case study

2013 winner: McDonald's, comms

McDonald’s was the highest profile Olympic sponsor, but many people were not “lovin’ it”. A firestorm of criticism enveloped sponsors who were felt to be a bad...

Published on: 20 March 2014

2013: A year in TV by Thinkbox

2013: A year in TV by Thinkbox

2013 was another great year for commercial TV. Record TV advertising revenues reflect a golden age of TV content and an expanding medium helping advertisers...

Published on: 17 February 2014

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Podcasts

The Whole Marketer Ep55 - Long-term strategy with guest Eleanor Winton

Episode #55. This episode’s topic is Long-term strategy, a key technical skill for marketers. Long-term strategy has never been more important, as we emerge... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep55-long-term-strategy-with-guest-eleanor-winton 28:09 Thu, 06 Jan 2022 12:44:00 +0000

The Whole Marketer Ep54 - Programmatic marketing with guest James Kenny

Episode #54. Programmatic Marketing is the technical skill in this episode. Programmatic marketing is the machine automated, real-time bidding to place ads to... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep54-programmatic-marketing-with-guest-james-kenny 27:18 Thu, 06 Jan 2022 12:39:00 +0000

The Whole Marketer Ep53 - Data to create impact with guest Mark Phibbs

Episode #53. ‘Data to create impact’ is the technical skill in this episode. As marketers’ roles are evolving to be the voice of the consumer and lead the... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep53-data-to-create-impact-with-guest-mark-phibbs 29:24 Thu, 06 Jan 2022 12:32:00 +0000
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Videos

3 great ads, chosen by Peter Souter

3 great ads | Peter Souter

Peter Souter is the chairman at TBWA/UK, and is a writer for theatre and radio. He wrote the screenplay for ITV’s drama ‘Married Single Other."

3 great ads, chosen by Peter Souter

NESCAFÉ Philippines builds brand affinity among Gen Z

NESCAFÉ Philippines and Gen Z

To launch NESCAFÉ Mocha in the Philippines, NESCAFÉ had to establish brand affinity with the Gen Z, a generation that recognizes NESCAFÉ as “their parents’ c

NESCAFÉ Philippines builds brand affinity among Gen Z

Body lotion brand takes on societal judgement of women

Body lotion takes on judgement of women

The importance of confidence in a young woman’s life is at the centre of a new campaign by Parachute Advansed Body Lotion.

Body lotion brand takes on societal judgement of women

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