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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The A to D of 2025 Trends

By Barry Fearn

The A - D of digital trends The Marketing Society
The A - D of digital trends set to influence marketing in 2025 - an in depth look at the pros and cons and how they'll affect businesses and brands.

Published on: 28 January 2025

Top 9 Marketing Trends 2025

Fancy Wearing Day-Jamas?

By Martin Krajniak

The Marketing Society Triad Member Content
Nine key trends are set to shape marketing in 2025 but rather than chasing each one down select only those that genuinely align with your own brand's DNA

Published on: 28 January 2025

Self reflection is the key to great leadership

By Anni Townend

Image by u_jen0vhv5i3 from Pixabay
Leadership thrives on reflection and understanding our strengths, knowing what we are like at our best and helping others to be their best, as Anni Townend explains.

Published on: 28 January 2025

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Case studies

2013 winner: McDonald's, Marketing comms - case study

2013 winner: McDonald's, comms

McDonald’s was the highest profile Olympic sponsor, but many people were not “lovin’ it”. A firestorm of criticism enveloped sponsors who were felt to be a bad...

Published on: 20 March 2014

2013: A year in TV by Thinkbox

2013: A year in TV by Thinkbox

2013 was another great year for commercial TV. Record TV advertising revenues reflect a golden age of TV content and an expanding medium helping advertisers...

Published on: 17 February 2014

2013 winner: Mars, Marketing Leadership - case study

2013 winner: Mars, leadership

This is the story of a programme that has reinvented marketing at Mars. Its impact can be seen in Mars marketing teams globally and in their marketplace success...

Published on: 10 February 2014

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Podcasts

The Whole Marketer Ep56 - Authenticity with guest Keith Moor

Episode #56. Authenticity is the leadership and personal understanding topic in this episode. Abby is joined by Marketing Week’s Marketer of the Year – Keith... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep56-authenticity-with-guest-keith-moor 36:06 Thu, 06 Jan 2022 18:40:00 +0000

The Whole Marketer Ep55 - Long-term strategy with guest Eleanor Winton

Episode #55. This episode’s topic is Long-term strategy, a key technical skill for marketers. Long-term strategy has never been more important, as we emerge... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep55-long-term-strategy-with-guest-eleanor-winton 28:09 Thu, 06 Jan 2022 12:44:00 +0000

The Whole Marketer Ep54 - Programmatic marketing with guest James Kenny

Episode #54. Programmatic Marketing is the technical skill in this episode. Programmatic marketing is the machine automated, real-time bidding to place ads to... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep54-programmatic-marketing-with-guest-james-kenny 27:18 Thu, 06 Jan 2022 12:39:00 +0000
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Videos

'Soap bus ticket' - Asiri Hospitals - Sri Lanka

'Soap bus ticket' - Asiri Hospitals - Sri Lanka

Sri Lanka's Asiri Group of Hospitals wanted to encourage people on public buses to wash their hands, as a preventative measure to avoid spreading germs.

'Soap bus ticket' - Asiri Hospitals - Sri Lanka

'The second scoreboard' - Teletica - Costa Rica

'The second scoreboard' - Teletica - Costa Rica

According to Costa Rica's Ministry of Women's Affairs, during one of the nation's favourite pastimes - soccer matches

'The second scoreboard' - Teletica - Costa Rica

"Ma Place Est Dans La Salle" - Prodiss - France

"Ma Place Est Dans La Salle" - Prodiss - France

The terrorist attacks in Paris in November 2015 were seen at an attack on French culture

"Ma Place Est Dans La Salle" - Prodiss - France

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