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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Changemakers Impact Conference | Review | Scotland

By Carol Hu

By Carol Hu

Source: Digital Triangle Creative
Carol Hu, Marketing Manager at Rationale shares her insights and memorable moments from the Scotland Changemakers Conference.

Published on: 4 November 2024

A sustainable future for Marketing

By Richard Bleasdale

Source Pexels Credit Lena Heckendorn
The existential opportunity has arisen for Marketing to transform its own future. And to use its many powers to help us all change and navigate to a better place and time

Published on: 2 November 2024

Sustainability: It's time to accelerate action

Salterbaxter for The Marketing Society
Salterbaxter give us key takeaways on sustainability from (UNGA) and Climate Week NYC in their latest report.

Published on: 1 November 2024

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Case studies

2013 winner: McDonald's, Marketing comms - case study

2013 winner: McDonald's, comms

McDonald’s was the highest profile Olympic sponsor, but many people were not “lovin’ it”. A firestorm of criticism enveloped sponsors who were felt to be a bad...

Published on: 20 March 2014

2013: A year in TV by Thinkbox

2013: A year in TV by Thinkbox

2013 was another great year for commercial TV. Record TV advertising revenues reflect a golden age of TV content and an expanding medium helping advertisers...

Published on: 17 February 2014

2013 winner: Mars, Marketing Leadership - case study

2013 winner: Mars, leadership

This is the story of a programme that has reinvented marketing at Mars. Its impact can be seen in Mars marketing teams globally and in their marketplace success...

Published on: 10 February 2014

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Podcasts

The Whole Marketer Ep55 - Long-term strategy with guest Eleanor Winton

Episode #55. This episode’s topic is Long-term strategy, a key technical skill for marketers. Long-term strategy has never been more important, as we emerge... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep55-long-term-strategy-with-guest-eleanor-winton 28:09 Thu, 06 Jan 2022 12:44:00 +0000

The Whole Marketer Ep54 - Programmatic marketing with guest James Kenny

Episode #54. Programmatic Marketing is the technical skill in this episode. Programmatic marketing is the machine automated, real-time bidding to place ads to... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep54-programmatic-marketing-with-guest-james-kenny 27:18 Thu, 06 Jan 2022 12:39:00 +0000

The Whole Marketer Ep53 - Data to create impact with guest Mark Phibbs

Episode #53. ‘Data to create impact’ is the technical skill in this episode. As marketers’ roles are evolving to be the voice of the consumer and lead the... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep53-data-to-create-impact-with-guest-mark-phibbs 29:24 Thu, 06 Jan 2022 12:32:00 +0000
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Videos

'Fieldtrip to Mars' - Lockheed Martin - USA

'Fieldtrip to Mars' - Lockheed Martin - USA

Lockheed Martin are developing technology to help take us to Mars and wanted to inspire the first generation who will go there.

'Fieldtrip to Mars' - Lockheed Martin - USA

'Le Bon' - LIDL - Sweden

'Le Bon' - LIDL - Sweden

People in Sweden don't believe that Lidl's discount food is of a very high standard.

'Le Bon' - LIDL - Sweden

Interview with Our/Vodka CEO and co-founder Åsa Caap

Exclusive interview with Our/Vodka CEO and co-founder Åsa Caap

Our/Vodka is looking to solve the age old problem of how a business with global ambitions creates meaning and relevance at a local level.

Interview with Our/Vodka CEO and co-founder Åsa Caap

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