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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Pooja Sookur

Image created by The Marketing Society
Member Interview with Pooja Sookur, Managing Partner - Digital Strategy and Operations at Freedom

Published on: 31 July 2025

B2B Buying Behaviour is Changing: How to Engage Your Defensive Buying Groups

Boat on water with blue colour wash on it
B2B buying behaviour is changing, and fast. Today’s buying groups are more cautious, independent, and risk-averse than ever before, making the traditional, bottom-of-funnel marketing tactics less effective. A new article from INFUSE offers practical guidance to help marketers adapt to these shifts.

Published on: 29 July 2025

Navigating the Short Attention Economy: A Marketer’s Guide

By Lex Bradshaw-Zanger

Lex Bradshaw-Zanger
In today’s digital era, attention has become the rarest and most valuable commodity. We asked our Members what keeps them up at night and 69% of people in our first pulse survey with Play Verto said “winning attention”. So we asked Lex Bradshaw-Zanger to share his insight into navigating the short attention economy.

Published on: 29 July 2025

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Case studies

2015 winner: Robinsons, Brand Extension - case study

2015 winner: Robinsons, Brand Extension

In early 2014, against the backdrop of a stagnant market, Robinsons launched SQUASH’D – a super-concentrated squash...

Published on: 1 June 2015

2015 winner: SCA, Building Marketing Capabilities - Case Study

2015 winner: SCA, Building Marketing Capabilities

In order to unite a global organisation they had to encourage local SCA Femcare brand managers to adopt...

Published on: 1 June 2015

2015 winner: NSPCC, Not-For-Profit Marketing - case study

2015 winner: NSPCC, Not-For-Profit

The NSPCC was determined to close a legal loophole that could have perpetrators free from prosecution...

Published on: 1 June 2015

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Podcasts

The Whole Marketer Ep51 - Purpose and impact with guest Jeremy Connell-Waite

Episode #51. This episode is an area of personal understanding – purpose and impact for marketers. We’ve covered purpose previously on the podcast but this... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep51-purpose-and-impact-with-guest-jeremy-connell-waite 40:11 Thu, 06 Jan 2022 12:21:00 +0000

The Whole Marketer Ep50 - Diversity and inclusivity with guest Sherice Anibaba

Episode #50. Diversity and inclusivity is the topic in today’s episode and why it’s important for marketers to understand and represent all our consumers across... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep50-diversity-and-inclusivity-with-guest-sherice-anibaba 29:08 Thu, 06 Jan 2022 12:16:00 +0000

The Whole Marketer Ep49 - Consumer-centric marketing with guest Nick Rabin

Episode #49. This episode is a technical skill on consumer-centric marketing. Consumers now hold more power; the increase in choice and advancements in... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep49-consumer-centric-marketing-with-guest-nick-rabin 31:56 Thu, 06 Jan 2022 12:08:00 +0000
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Videos

Brave leaders: Syl Saller, Sarah Warby, Dom Grounsell, Annabel Venner

Brave Leaders with Syl Saller

Syl Saller moderated this event, hearing from leaders on how they failed. Speakers included Annabel Venner, Dom Grounsell and Sarah Warby.

Brave leaders: Syl Saller, Sarah Warby, Dom Grounsell, Annabel Venner

Uncomfortable Breakfast with IBM's Bob Lord

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In Dubai we heard from IBM's first ever chief digital officer, who talked about Watson, digital and more.

Uncomfortable Breakfast with IBM's Bob Lord

'Slow down GPS' - IF Insurance - Sweden

'Slow down GPS' - IF Insurance - Sweden

Child voice navigation works exactly the same as any other voice navigation app other than when you drive near school

'Slow down GPS' - IF Insurance - Sweden

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