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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member interviw with Nawaf Rajeh

Image provided by nawaf
Member Interview with Nawaf Rajeh, Development & Innovation Marketing Senior Director at Diriyah Company

Published on: 24 January 2025

Rituals, Brands, and Human Connection

Key insights from our Global Conversation with MSQ

By Rachel Letham

The Marketing Society MSQ Rituals
The intersection of personal wellness and brand strategy provided fascinating insights in our latest Global Conversation event

Published on: 22 January 2025

Member Interview with Cigdem Oztabak

Photo provided by Cigdem
Member Interview with Cigdem Oztabak, CMO, Pirix.co

Published on: 22 January 2025

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Case studies

2013 highly commended: Audi, New Brand - case study

2013 commended: Audi, New Brand

It can be hard to isolate marketing’s impact on the launch of a new product.

The quality of the product, the creativity of the communications, the state of...

Published on: 3 February 2014

2013 highly commended: McDonald's, Mobile Marketing - case study

2013 commended: McDonald's, mobile

McDonald's

This is the story of how a highly targeted marketing programme, built around a mobile customer service, developed a new commercial opportunity for McDonald’s.

M...

Published on: 27 January 2014

2013 winner: John Lewis, Long Term Marketing - case study

2013 winner: long term, John Lewis

This paper tells the story of how John Lewis went from a trusted retailer to one of Britain’s most loved, talked about and visited brands, in just a few years.
...

Published on: 24 January 2014

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Podcasts

The Whole Marketer Ep53 - Data to create impact with guest Mark Phibbs

Episode #53. ‘Data to create impact’ is the technical skill in this episode. As marketers’ roles are evolving to be the voice of the consumer and lead the... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep53-data-to-create-impact-with-guest-mark-phibbs 29:24 Thu, 06 Jan 2022 12:32:00 +0000

The Whole Marketer Ep51 - Purpose and impact with guest Jeremy Connell-Waite

Episode #51. This episode is an area of personal understanding – purpose and impact for marketers. We’ve covered purpose previously on the podcast but this... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep51-purpose-and-impact-with-guest-jeremy-connell-waite 40:11 Thu, 06 Jan 2022 12:21:00 +0000

The Whole Marketer Ep50 - Diversity and inclusivity with guest Sherice Anibaba

Episode #50. Diversity and inclusivity is the topic in today’s episode and why it’s important for marketers to understand and represent all our consumers across... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep50-diversity-and-inclusivity-with-guest-sherice-anibaba 29:08 Thu, 06 Jan 2022 12:16:00 +0000
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Videos

'Man on the moon/Age UK' - John Lewis - UK

'Man on the moon/Age UK' - John Lewis - UK

Christmas is by far the most important trading period for John Lewis and their annual TV campaign has become a national institution.

'Man on the moon/Age UK' - John Lewis - UK

'FU 2016' - House of Cards - USA

'FU 2016' - House of Cards - USA

Netflix used the highest rated TV political debate ever to launch the new season of House of Cards.

'FU 2016' - House of Cards - USA

'The Brady Campaign' - Zero Minutes of Fame - USA

'The Brady Campaign' - Zero Minutes of Fame - USA

The Brady Campaign is dedicated to the reduction of gun killings in the USA.

'The Brady Campaign' - Zero Minutes of Fame - USA

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