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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Haytham Mansour

Image created by The Marketing Society
Member Interview with Haytham Mansour, Senior Manager CRM, Property Finder

Published on: 29 July 2025

How Music Can Make a Brand More Luxurious

By Colleen Fahey

Mixing board two woman using it
Sonic branding helps a brand stand out – and nobody stands out like fashion brands! How do they deploy music and what can other luxury brands learn from them? Colleen Fahey of Sixième Son breaks it down

Published on: 29 July 2025

Why Marketing Matters with Accenture Song

Credit: Baz London
To mark 40 years of The Marketing Society Global Awards, Accenture Song captured insights from industry leaders in a powerful four-part video series exploring why marketing matters in today’s disruptive world.

Published on: 24 July 2025

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Case studies

2015 highly commended: The Economist, Effective Marketing Communications - case study

2015 highly commended: The Economist, Effective

The Economist’s iconic poster work of the past two decades cemented its reputation as the house publication of a corporate elite. It was clever and flattered its readers’ intelligence.

Published on: 30 May 2015

2015 highly commended: Flora Pro.Activ, Marketing for Sustainable Consumption - case study

2015 highly commended: Flora Pro.Activ, Sustainable

In 2010, Unilever CEO Paul Polman introduced the Unilever Sustainable Living Plan, declaring ‘embedding sustainability into our business is a top priority’.

Published on: 30 May 2015

2015 highly commended: Tu by Sainsbury's, Branded Content - Case Study

2015 highly commended: Tu by Sainsbury's, Branded Content

Christmas 2014, some may say the most brutal grocery retail battle for over a decade. For Sainsbury’s, delivering incremental revenue growth from new areas beyond grocery would be vital. And with an unlikely - yet spectacular - performance in novelty knitwear, they managed to do just that.

Published on: 30 May 2015

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Podcasts

The Whole Marketer Ep48 - Clarity with guest Ross Farquhar

Episode #48. Clarity is the topic of this episode, which is both a technical skill and area of personal understanding for marketers. Clarity is beneficial for... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep48-clarity-with-guest-ross-farquhar 32:26 Thu, 06 Jan 2022 12:03:00 +0000

The Whole Marketer Ep46 - Purpose-led marketing with guest Anna Mullenneaux

Episode #46. The topic in this episode is purpose-led marketing. Many passionate marketers are becoming more aware of how their skills can be used to benefit... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep46-purpose-led-marketing-with-guest-anna-mullenneaux 26:49 Thu, 06 Jan 2022 11:52:00 +0000
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Videos

'Second life toys' - Green Ribbon Campaign - Japan

'Second life toys' - Green Ribbon Campaign - Japan

Lack of child organ donors is a worldwide problem but particularly so in Japan where only 2% of those who require an organ managing to get a successful transplant.

'Second life toys' - Green Ribbon Campaign - Japan

'Life saving stickers' - Australian Road Safety - Australia

'Life saving stickers' Australian Road Safety - Australia

Every week 850,000 rubbish bins are pushed on to the side of streets in Queensland, Australia.

'Life saving stickers' - Australian Road Safety - Australia

'Celebrity tantrum' - Samsung - Australia

'Celebrity tantrum' - Samsung - Australia

Samsung were aware that many consumer watching high quality entertainment on older model phones and tablets were not getting the same experience enjoyed on their new Galaxy Tabs 2.

'Celebrity tantrum' - Samsung - Australia

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