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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Jessica Binns

Image supplied by jessica Binns
Member Interview with Jessica Binns, Consultant, Jessica Binns Consulting

Published on: 30 October 2024

Finding focus - turning sustainability investment into brand value

By Ruby Gurdon

Design Bridge for The Marketing Society
Don't dread sustainability initiatives as profit sappers, seen them as an opportunity to enhance the bottom line. The job at hand? Finding focus.

Published on: 29 October 2024

Abu Dhabi – Greening the world, one brand at a time

By Marwa Kaabour

Source Pexels Credit Diego F Parra
How Abu Dhabi's biggest brands are fully committed to sustainability and environmental protection contributing to the city’s on going environmental agenda.

Published on: 29 October 2024

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Case studies

2013 highly commended: Audi, New Brand - case study

2013 commended: Audi, New Brand

It can be hard to isolate marketing’s impact on the launch of a new product.

The quality of the product, the creativity of the communications, the state of...

Published on: 3 February 2014

2013 highly commended: McDonald's, Mobile Marketing - case study

2013 commended: McDonald's, mobile

McDonald's

This is the story of how a highly targeted marketing programme, built around a mobile customer service, developed a new commercial opportunity for McDonald’s.

M...

Published on: 27 January 2014

2013 winner: John Lewis, Long Term Marketing - case study

2013 winner: long term, John Lewis

This paper tells the story of how John Lewis went from a trusted retailer to one of Britain’s most loved, talked about and visited brands, in just a few years.
...

Published on: 24 January 2014

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Podcasts

The Whole Marketer Ep51 - Purpose and impact with guest Jeremy Connell-Waite

Episode #51. This episode is an area of personal understanding – purpose and impact for marketers. We’ve covered purpose previously on the podcast but this... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep51-purpose-and-impact-with-guest-jeremy-connell-waite 40:11 Thu, 06 Jan 2022 12:21:00 +0000

The Whole Marketer Ep50 - Diversity and inclusivity with guest Sherice Anibaba

Episode #50. Diversity and inclusivity is the topic in today’s episode and why it’s important for marketers to understand and represent all our consumers across... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep50-diversity-and-inclusivity-with-guest-sherice-anibaba 29:08 Thu, 06 Jan 2022 12:16:00 +0000

The Whole Marketer Ep49 - Consumer-centric marketing with guest Nick Rabin

Episode #49. This episode is a technical skill on consumer-centric marketing. Consumers now hold more power; the increase in choice and advancements in... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep49-consumer-centric-marketing-with-guest-nick-rabin 31:56 Thu, 06 Jan 2022 12:08:00 +0000
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Videos

3 great ads, chosen by Peter Souter

3 great ads | Peter Souter

Peter Souter is the chairman at TBWA/UK, and is a writer for theatre and radio. He wrote the screenplay for ITV’s drama ‘Married Single Other."

3 great ads, chosen by Peter Souter

NESCAFÉ Philippines builds brand affinity among Gen Z

NESCAFÉ Philippines and Gen Z

To launch NESCAFÉ Mocha in the Philippines, NESCAFÉ had to establish brand affinity with the Gen Z, a generation that recognizes NESCAFÉ as “their parents’ c

NESCAFÉ Philippines builds brand affinity among Gen Z

Body lotion brand takes on societal judgement of women

Body lotion takes on judgement of women

The importance of confidence in a young woman’s life is at the centre of a new campaign by Parachute Advansed Body Lotion.

Body lotion brand takes on societal judgement of women

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