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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Power of Personal Understanding

in preventing burnout

By Abigail Dixon

Source: Pexels Photo by Nataliya Vaitkevich
Developing your personal understanding can increase fulfilment and prevent burnout for marketers. Here’s how… 

Published on: 24 April 2024

Empowering Marketing Teams

Through a Culture of Well-Being

By Janice Hutchinson

Source Unsplash - Credit Campaign Creators
To embed a real culture of openness that promotes well-being, leaders need to do just that…. treat others how they would like to be treated

Published on: 24 April 2024

A force for good, a sea of inspiration

A review of The Annual Lecture 2024

By Caroline Parkes

The Marketing Society Annual Lecture Credit Baz Seal
Matt Brittin opened up our eyes (and hearts) to the possibilities of AI for good. And for creativity. A review of our Annual Lecture

Published on: 24 April 2024

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Case studies

2013 winner: John Lewis, Long Term Marketing - case study

2013 winner: long term, John Lewis

This paper tells the story of how John Lewis went from a trusted retailer to one of Britain’s most loved, talked about and visited brands, in just a few years.
...

Published on: 24 January 2014

Demand delivered: a guide to broadcaster VOD

Thinkbox: guide to broadcaster VOD

Put simply, Broadcaster VOD offers advertisers a premium brand building environment: all the glorious TV programmes from broadcast telly to put your TV ads in...

Published on: 20 January 2014

Pioneering Spirit 2012: winners and shortlist

Pioneering Spirit: 2012 winners

Selecting winning ideas from the major international awards programmes we invited panels of senior marketing and creative judges to score them online before...

Published on: 20 January 2014

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Podcasts

The Whole Marketer Ep48 - Clarity with guest Ross Farquhar

Episode #48. Clarity is the topic of this episode, which is both a technical skill and area of personal understanding for marketers. Clarity is beneficial for... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep48-clarity-with-guest-ross-farquhar 32:26 Thu, 06 Jan 2022 12:03:00 +0000

The Whole Marketer Ep46 - Purpose-led marketing with guest Anna Mullenneaux

Episode #46. The topic in this episode is purpose-led marketing. Many passionate marketers are becoming more aware of how their skills can be used to benefit... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep46-purpose-led-marketing-with-guest-anna-mullenneaux 26:49 Thu, 06 Jan 2022 11:52:00 +0000
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Videos

3 great ads, chosen by Al Young

3 great ads: Al Young

Al Young has been responsible for some of the UK’s most famous ad campaigns; starting with 'You Know When You’ve Been Tango’d' in 1995, and most recently, in

3 great ads, chosen by Al Young

How do we win in the age of The Unreasonable Consumer?

How do we win in the age of The Unreasonable Consumer?

Adam Morgan, Founder & CEO of eatbigfish - the company behind the "challenger brand" - presents "How do we win in the age of The Unreasonable Consumer?"

How do we win in the age of The Unreasonable Consumer?

How Maybelline NY used Google data to build a content strategy in MENA

Maybelline NY and content in MENA

With a world of information at our fingertips, people are increasingly using the Internet to research and discover new products, styles and trends when it co

How Maybelline NY used Google data to build a content strategy in MENA

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