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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member interview with Sabine Khoury

Image created by The Marketing Society
Member Interview with Sabine Khoury, Head of Business Unit, Sila Influence

Published on: 3 March 2025

Marketing That Listens: Introducing Our Partnership with Play Verto

By Rachel Letham

Play Verto and The Marketing Society
We are thrilled to announce a strategic partnership with Play Verto, a pioneering social enterprise dedicated to transforming how we engage with communities and gather insights.

Published on: 27 February 2025

Even F1 Teams trust in performance, and attribute only where possible

By Mark Hull

Aston Marting The Marketing Society Event 2025
Mark Hull shares his experience of our Connections & Conversation event at Aston Martin Formula 1

Published on: 27 February 2025

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Case studies

Thinkbox: 234 million views

Thinkbox: 234 million views

It is a valid question. Why should you read this? You’re undoubtedly busy and there’s that new guide to programmatic buying eyeing you seductively from your...

Published on: 1 January 2015

2013 winner: Refuge, marketing on a shoestring, case study

2013 winner: Refuge, shoestring

Refuge is one of the UK’s largest domestic violence charities. This paper describes how, without a production of media budget, they used ingenuity, an...

Published on: 1 January 2015

2014 highly commended: Baileys (Diageo) Brand Extension - case study

2014 commended: Baileys, Extension

At a time when Baileys sales were stalling and brand metrics falling we looked to reignite the brand and attract a new audience by going beyond the category for...

Published on: 1 January 2015

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Podcasts

The Whole Marketer Ep46 - Purpose-led marketing with guest Anna Mullenneaux

Episode #46. The topic in this episode is purpose-led marketing. Many passionate marketers are becoming more aware of how their skills can be used to benefit... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep46-purpose-led-marketing-with-guest-anna-mullenneaux 26:49 Thu, 06 Jan 2022 11:52:00 +0000
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Videos

'#NoMoreEvictions - PAH - Spain

'#NoMoreEvictions - PAH - Spain

More than 500,000 families have been evicted from their homes in Spain since the economic crisis in 2008

'#NoMoreEvictions - PAH - Spain

'Drinkable advertising' - Coca-Cola - USA

'Drinkable advertising' - Coca-Cola - USA

To encourage more people to try Coke Zero they created an entire campaign around drinkable ads.

'Drinkable advertising' - Coca-Cola - USA

'I am a witness' - Ad Council - USA

'I am a witness' - Ad Council - USA

7 out of 10 kids are affected by cyber bullying.

'I am a witness' - Ad Council - USA

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