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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Leveraging AI-Generated Folklore to Create Authentic Brand Narratives

By Cigdem Oztabak

Artificial Intelligence as a Cultural Storyteller Source Cigdem Oztabak
Using AI to blend cultural traditions with innovation enables brands to create narratives that resonate across generations and geographies honouring the past while anticipating the future.

Published on: 21 January 2025

Member Interview With Edward Howarth

Image provided by Edward
Member Interview with Edward Howarth, Deputy CEO, Chief Client Officer at OLIVER Agency

Published on: 17 January 2025

Part 1: Q&A with our 2025 Global Awards Judges

By Rachel Letham

The Marketing Society Global Awards Judges Q&A
Our 2025 Awards judges answer our questions on the importance of Awards, what they're looking for and what excites them about the future of marketing.

Published on: 16 January 2025

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Case studies

Awards for Excellence: Meet the judges

Awards 2014: Meet our panel of judges

The Marketing Society Awards for Excellence – in association with Marketing and sponsored by Yahoo – sets the standard of marketing excellence in the UK; and...

Published on: 20 January 2014

2013 highly commended: Gillette, cause related marketing - case study

2013 commended: Gillette, cause

Gillette

Every year 11.5m men choose Gillette with 157 blades sold every minute giving Gillette a 68.2% share of the razors market. Over many years Gillette has heavily...

Published on: 20 January 2014

2013 winner: Dixons Retail, E-Commerce - case study

2013 winner: Dixons Retail, E-Commerce

Eighteen months ago, our websites and stores largely operated as two independent channels, with only our Reserve and Collect (R&C) service linking web sales and...

Published on: 2 January 2014

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Podcasts

The Whole Marketer Ep46 - Purpose-led marketing with guest Anna Mullenneaux

Episode #46. The topic in this episode is purpose-led marketing. Many passionate marketers are becoming more aware of how their skills can be used to benefit... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep46-purpose-led-marketing-with-guest-anna-mullenneaux 26:49 Thu, 06 Jan 2022 11:52:00 +0000

The Whole Marketer Ep44 - Marketing leadership with guest Sophie Devonshire

Episode #44. Series 2 finale – Marketing Leadership and the skills and traits of great marketing leaders are the focus of this episode. Joining Abby is Sophie... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep44-marketing-leadership-with-guest-sophie-devonshire 42:44 Thu, 06 Jan 2022 11:36:00 +0000
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Videos

Pip & Nut interview: Naivety let me ask stupid questions

Naivety let me ask the stupid questions

“Do we need to use palm oil?” Pippa Murray's lack of industry experience allowed her to ask a simple question that entrenched brand leaders never thought to

Pip & Nut interview: Naivety let me ask stupid questions

'Van Gogh Airbnb' - Art Institute of Chicago - USA

'Van Gogh Airbnb' - Art Institute of Chicago - USA

To promote their Van Gogh exhibition the Art Institute of Chicago created the famous bedroom painting as a room to stay the night in and available to book on Airbnb.

'Van Gogh Airbnb' - Art Institute of Chicago - USA

'2 litre towel' - Australian Weaving - Australia

'2 litre towel' - Australian Weaving - Australia

Australian Weaving, one the country's oldest textile manufacturers, knew its towels were better than its competitors'. The problem was, the public didn't.

'2 litre towel' - Australian Weaving - Australia

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