Content Hub

Featured

Latest Think Pieces

PopPulse: The Crisis Hangover

Pop Pulse Leo Burnett approved image
Leo Burnett reveal findings from the third wave of PopPulse, their groundbreaking research connecting brands with the real feelings of people across Britain.

Member Interview with Andy Powell

image provided by andy
Member Interview with Andy Powell, Co-Founder & CEO, Conscious Media FZ-L.L.C

Impact is our output

Your invitation to Digitas UK’s exclusive client summit

Digitas Approved Image
Digitas UK host an event where you can walk away with insights, strategies, and connections that will elevate your impact in this ever-evolving digital landscape

Case studies

Awards for Excellence: Meet the judges

Awards 2014: Meet our panel of judges

The Marketing Society Awards for Excellence – in association with Marketing and sponsored by Yahoo – sets the standard of marketing excellence in the UK; and...

2013 highly commended: Gillette, cause related marketing - case study

2013 commended: Gillette, cause

Gillette

Every year 11.5m men choose Gillette with 157 blades sold every minute giving Gillette a 68.2% share of the razors market. Over many years Gillette has heavily...

2013 winner: Dixons Retail, E-Commerce - case study

2013 winner: Dixons Retail, E-Commerce

Eighteen months ago, our websites and stores largely operated as two independent channels, with only our Reserve and Collect (R&C) service linking web sales and...

Podcasts

The Whole Marketer Ep44 - Marketing leadership with guest Sophie Devonshire

Episode #44. Series 2 finale – Marketing Leadership and the skills and traits of great marketing leaders are the focus of this episode. Joining Abby is Sophie... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep44-marketing-leadership-with-guest-sophie-devonshire 42:44 Thu, 06 Jan 2022 11:36:00 +0000

The Whole Marketer Ep43 - Leadership with guest Lottie Unwin

Episode #43. Challenger brands is the topic in this episode: exploring differences in marketers’ technical and soft skills needed vs established brands... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep43-leadership-with-guest-lottie-unwin 28:44 Thu, 06 Jan 2022 11:31:00 +0000

Videos

Al Young has been responsible for some of the UK’s most famous ad campaigns; starting with 'You Know When You’ve Been Tango’d' in 1995, and most recently, in

3 great ads, chosen by Al Young

Adam Morgan, Founder & CEO of eatbigfish - the company behind the "challenger brand" - presents "How do we win in the age of The Unreasonable Consumer?"

How do we win in the age of The Unreasonable Consumer?

With a world of information at our fingertips, people are increasingly using the Internet to research and discover new products, styles and trends when it co

How Maybelline NY used Google data to build a content strategy in MENA