“Do we need to use palm oil?” Pippa Murray's lack of industry experience allowed her to ask a simple question that entrenched brand leaders never thought to

To promote their Van Gogh exhibition the Art Institute of Chicago created the famous bedroom painting as a room to stay the night in and available to book on Airbnb.

Australian Weaving, one the country's oldest textile manufacturers, knew its towels were better than its competitors'. The problem was, the public didn't.