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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member interview with Jessie Paul

Image given by Jessie
Member Interview with Jessie Paul, CEO & Founder, Paul Writer

Published on: 11 October 2024

Member Interview with Lara Mansour

Source and Credit - Lara
Member Interview with Lara Mansour, Vice President, Brand, ADNOC Group

Published on: 9 October 2024

Impact Lens: What Shaped our thinking

impct banner
As we gear up for our annual conference, centred around this pivotal theme, we sought insights from our esteemed members on a critical question...

Published on: 8 October 2024

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Case studies

2013 winner: O2 Priority Moments, Mobile Marketing - case study

2013 winner: O2, Mobile Marketing

O2 Priority Moments

Priority Moments

Telefonica O2 UK (O2) has changed the way mobile operators approach loyalty with the success of Priority Moments.

Priority Moments is a mobile...

Published on: 2 January 2014

2013 winner: British Airways, Brand Revitalisation - case study

2013 winner: BA, revitalisation

When a brand gets as battered, bruised and knocked out of shape as British Airways, the consequence is that it gradually and progressively loses its identity...

Published on: 1 January 2014

2013 winner: Fairtrade, Marketing for Sustainable Consumption - case study

2013 winner: susta- -inable, Fairtrade

Fair trade in the UK goes back more than 19 years. The movement sprang from concerned citizens looking for ways to create fairer trading links resulting in a...

Published on: 1 January 2014

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Podcasts

The Whole Marketer Ep42 - Skills for today and tomorrow with guest Joe Glover

Episode #42. This episode discusses the skills marketers need for today and tomorrow and the value of being in a marketing community for support. Joining Abby... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep42-skills-for-today-and-tomorrow-with-guest-joe-glover 37:58 Thu, 06 Jan 2022 11:27:00 +0000

The Whole Marketer Ep41 - Digital transformation with guest Paul Frampton

Episode #41. The technical skill in this episode is Digital Transformation. For Marketers, this includes the adoption of technology across all areas of the... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep41-digital-transformation-with-guest-paul-frampton 28:22 Thu, 06 Jan 2022 11:19:00 +0000

The Whole Marketer Ep40 - Empowerment with guest Mark Evans

Episode #40. Empowerment is the personal understanding topic in this episode and an underlining principle of the Whole Marketer approach – to support and... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep40-empowerment-with-guest-mark-evans 34:22 Thu, 06 Jan 2022 11:12:00 +0000
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Videos

Chris Barez-Brown on how we can wake up as leaders

Chris Barez-Brown on how we can wake up as leaders

With the release of his new book, Wake Up, founder of Upping your Elvis, Chris Barez-Brown tells us what it's about and how we can get more connected in our everyday lives.

Chris Barez-Brown on how we can wake up as leaders

The radical wordsmith using poetry as a form of protest

Poetry as a form of protest

Every so often, Hollie McNish’s poem “Mathematics” – a razor-sharp diatribe against

The radical wordsmith using poetry as a form of protest

3 great ads chosen by Dave Henderson, former CCO MullenLowe London

3 great ads | Dave Henderson

Henderson started as a copywriter at DDB, before moving to Grey, RKCR/Y&R, Saatchi & Saatchi, and back to DDB.

3 great ads chosen by Dave Henderson, former CCO MullenLowe London

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