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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Three Strategic Lenses for Brand Evolution

By Adam Breedon

Source Canva Credit Chaofann from Getty Images
I've learned that transforming a brand is both an art and a science. It isn't just about changing a logo or updating a website - it's about reimagining your organization's identity and communicating that evolution effectively.

Published on: 20 December 2024

Fellows Interview with Sally Edwards

Sally Edwards Fellow of The Marketing Society
Fellows interview with Sally Edwards, Senior Adviser, Leisure Events and Festivals at Dubai Economy and Tourism

Published on: 19 December 2024

Profit Ability 2: Channel Analysis

The new business case for advertising

Profit Ability 2: Setting the scene Thinkbox
Gain a deeper understanding of which sectors different media are most effective for and how they should be integrated into the channel mix. 

Published on: 19 December 2024

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Case studies

2013 highly commended: The Peres Centre for Peace, Not For Profit - case study

2013 commended: Peres, Not For Profit

To get Israelis and Palestinians who had lost loved ones in the conflict to voluntarily donate their blood to one another, in a powerful gesture of...

Published on: 1 January 2014

2013 winner: Aviva, Business to Business - case study

2013 winner: Aviva, B2B marketing

In late 2012, Aviva faced a huge challenge. The government’s Retail Distribution Review (RDR) promised one of the biggest regulatory changes the industry had...

Published on: 2 December 2013

2013 award winner: Sainsbury's and Channel 4, Cause Related Marketing/Grand Prix

2013 winner: cause related Sainsbury's

Sainsbury’s and Channel 4 collaborated in a unique endeavour – scale sponsorship of the Paralympics, with no involvement in the preceding Olympics. Their...

Published on: 25 November 2013

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Podcasts

The Whole Marketer Ep40 - Empowerment with guest Mark Evans

Episode #40. Empowerment is the personal understanding topic in this episode and an underlining principle of the Whole Marketer approach – to support and... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep40-empowerment-with-guest-mark-evans 34:22 Thu, 06 Jan 2022 11:12:00 +0000

The Whole Marketer Ep39 - Innovation with guest Kevin Verbruggen

Episode #39. Innovation is the technical skill featured in this episode. Innovation for marketers is the development of new or changed products or services that... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep39-innovation-with-guest-kevin-verbruggen 45:28 Thu, 06 Jan 2022 11:01:00 +0000
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Videos

'Fieldtrip to Mars' - Lockheed Martin - USA

'Fieldtrip to Mars' - Lockheed Martin - USA

Lockheed Martin are developing technology to help take us to Mars and wanted to inspire the first generation who will go there.

'Fieldtrip to Mars' - Lockheed Martin - USA

'Le Bon' - LIDL - Sweden

'Le Bon' - LIDL - Sweden

People in Sweden don't believe that Lidl's discount food is of a very high standard.

'Le Bon' - LIDL - Sweden

Interview with Our/Vodka CEO and co-founder Åsa Caap

Exclusive interview with Our/Vodka CEO and co-founder Åsa Caap

Our/Vodka is looking to solve the age old problem of how a business with global ambitions creates meaning and relevance at a local level.

Interview with Our/Vodka CEO and co-founder Åsa Caap

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