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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Driving Societal Impact

through Growing Women Leaders in the Boardroom

By Ebru Tuygun

Photo by Christina on Unsplash
In this digital age, as we talk about the impact of AI in every aspect of our lives, it isn't just a nice-to-have; it's a crucial component of building a sustainable future and creating meaningful societal impact.

Published on: 5 April 2024

Board Member Interview With Hanan Eissa

permission given - Hanan Eissa
Interview from our new UAE board member Hanan Eissa, Vice President Marketing & PR at Atlantis Dubai.

Published on: 5 April 2024

Speaker interview with Ruchika Kalra

Brand Director, lastminute.com

Digital Day 2024

Ruchika is Brand Director at lasminute.com, where she's spearheading the brand's ongoing transformational journey. Leveraging her wealth of experience, she is...

Published on: 28 March 2024

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Case studies

2013 winner: Fairtrade, Marketing for Sustainable Consumption - case study

2013 winner: susta- -inable, Fairtrade

Fair trade in the UK goes back more than 19 years. The movement sprang from concerned citizens looking for ways to create fairer trading links resulting in a...

Published on: 1 January 2014

2013 highly commended: The Peres Centre for Peace, Not For Profit - case study

2013 commended: Peres, Not For Profit

To get Israelis and Palestinians who had lost loved ones in the conflict to voluntarily donate their blood to one another, in a powerful gesture of...

Published on: 1 January 2014

2013 winner: Aviva, Business to Business - case study

2013 winner: Aviva, B2B marketing

In late 2012, Aviva faced a huge challenge. The government’s Retail Distribution Review (RDR) promised one of the biggest regulatory changes the industry had...

Published on: 2 December 2013

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Podcasts

The Whole Marketer Ep39 - Innovation with guest Kevin Verbruggen

Episode #39. Innovation is the technical skill featured in this episode. Innovation for marketers is the development of new or changed products or services that... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep39-innovation-with-guest-kevin-verbruggen 45:28 Thu, 06 Jan 2022 11:01:00 +0000
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Videos

3 great ads: Alastair Macrow

3 great ads: Alastair Macrow

Alistair Maccrow, senior vice president and chief marketing officer, McDonalds, reveals three great ads he admires but had nothing to do with Maccrow joined

3 great ads: Alastair Macrow

Christmas ads: best so far

Christmas 2016 ads

H&M
Agency: Adam & Eve/DDB

Christmas ads: best so far

What makes IMLP so unique?

What makes the International...

In this video, Andy Bird, Co-Founder & Executive Director of Brand Learning, talks about the unique format of the International Marketing Leaders Program

What makes IMLP so unique?

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