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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Mark Hull

Image created by The Marketing Society
Member Interview with Mark Hull, Chief Marketing Officer, Once or Twice

Published on: 25 February 2025

Understanding Scope 3 Emissions: A New Frontier for Businesses

By Richard Simpson

By Dee angelo Sakorn Sukkasemsakorn on Canva
As the importance of sustainability grows, the concept of Scope 3 emissions (indirect emissions from an organisation's value chain) deserves our attention, Richard Simpson explains why.

Published on: 25 February 2025

Member Interview with Sarah Fleming

Image created by The Marketing Society
Member Interview with Sarah Fleming, Founder & Director, The Right + The Left

Published on: 24 February 2025

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Case studies

2014 highly commended: Jaguar Land Rover, Brand Revitalisation/Global Marketing - case study

2014 commended: JLR, Revitalisation

With fading sales, Jaguar needed the F-TYPE convertible to revitalise the brand;

Published on: 1 September 2014

2014 winner: Newsworks, Business-to-business - case study

2014 winner: Newsworks, B2B

In 2012 national newspapers were losing advertising revenue and advertising share. The industry climate was one of unmitigated gloom.

Stories about the ageing...

Published on: 25 August 2014

2014 winner: Expedia, E-Commerce - case study

2014 winner: Expedia, E-Commerce

This is the story of how Expedia’s Travel Yourself Interesting campaign brought value back into a commoditised e-commerce market.

Expedia created online travel...

Published on: 1 June 2014

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Podcasts

The Whole Marketer Ep41 - Digital transformation with guest Paul Frampton

Episode #41. The technical skill in this episode is Digital Transformation. For Marketers, this includes the adoption of technology across all areas of the... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep41-digital-transformation-with-guest-paul-frampton 28:22 Thu, 06 Jan 2022 11:19:00 +0000

The Whole Marketer Ep40 - Empowerment with guest Mark Evans

Episode #40. Empowerment is the personal understanding topic in this episode and an underlining principle of the Whole Marketer approach – to support and... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep40-empowerment-with-guest-mark-evans 34:22 Thu, 06 Jan 2022 11:12:00 +0000

The Whole Marketer Ep39 - Innovation with guest Kevin Verbruggen

Episode #39. Innovation is the technical skill featured in this episode. Innovation for marketers is the development of new or changed products or services that... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep39-innovation-with-guest-kevin-verbruggen 45:28 Thu, 06 Jan 2022 11:01:00 +0000
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Videos

'Safety truck' - Samsung - Argentina

'Safety truck' - Samsung - Argentina

One person per hour dies in a traffic accident in Argentina.

'Safety truck' - Samsung - Argentina

Education 4.0... the future of learning will be dramatically different

Education 4.0

Global connectivity, smart machines, and new media are just some of the drivers reshaping how we think about work, what constitutes work, and how we learn an

Education 4.0... the future of learning will be dramatically different

3 great ads: chosen by O2's Nina Bibby

3 great ads | Nina Bibby

Nina is the Marketing & Consumer Director at O2 (Telefonica UK).

3 great ads: chosen by O2's Nina Bibby

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