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Latest Think Pieces

Member Interview with Bilal Hallab

source and credit Bilal
Member Interview with Bilal Hallab, working in Marketing and Communications

Why clients need to stop being secretive

about their social impact success

Photo by Roman Biernacki: source: pexels.com
A think piece on how brands should openly share how their social impact boosts business and drives change.

Board Member Interview with Craig Borthwick

Craig Headshot - permission given
An interview from our new UAE board member, Craig Borthwick, Partner at LIGHTBLUE.

Case studies

2013 award winner: Sainsbury's and Channel 4, Cause Related Marketing/Grand Prix

2013 winner: cause related Sainsbury's

Sainsbury’s and Channel 4 collaborated in a unique endeavour – scale sponsorship of the Paralympics, with no involvement in the preceding Olympics. Their...

Mobile eclipsing TV as the first screen for consumers

Mobile eclipsing TV as first screen

Mobile devices are now firmly established as competitors to conventional media channels in the UK, according to research commissioned by Weve. Based on a...

2013 highly commended: Women's Aid, marketing on a shoestring - case study

2013 commended: Women's Aid, budget

Domestic abuse is incredibly prevalent, but most people turn a blind eye to it. Our task was to force the issue onto the national agenda: a huge objective...

Podcasts

The Whole Marketer Ep36 - Planning with guest Callum Saunders

Episode #36. Planning is the technical marketing skill explored in this episode. As the pandemic has provided significant challenges for businesses, many brands... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep36-planning-with-guest-callum-saunders 36:20 Thu, 06 Jan 2022 10:38:00 +0000

Can Job Titles Combat Burnout?

What costs would you pay to reduce burnout? Dan and Akin discuss research looking into the possibility of combating stress and emotional exhaustion by... https://podcasts.marketingsociety.com/episode/can-job-titles-combat-burnout 39:04 Thu, 06 Jan 2022 10:26:00 +0000

Videos

Gender equality is a fight for everyone. That’s why we’re asking men to take a stand and walk the talk for gender equality in the workplace.

Stephen Maher supporting gender equality project, Walk the Talk

Our new global study, Join up to stand apart, is packed full of best practice and in-depth case-studies from leading organisations such as Amazon, Airbnb, Ma

Deliver a winning CX: Join up to stand apart

Brandwidth studios was right at the front of the The Marketing Society Global Conference & Annual Gala Dinner 2016.

VR: Marketing Society conference and dinner 2016