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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Mark Simmonds

source and credit - Mark
Member Interview with Mark Simmonds, Director, Genius You Ltd.

Published on: 28 September 2024

How to stop good stress from turning bad ...or ugly

By Mark Simmonds

Source Canva LvNL from Getty Images
With more and more of us feeling stressed more often we need to take action to stop short term `good stress' from turning bad or ugly. There are three steps we can all take to help.

Published on: 24 September 2024

As the gaming market continues to surge, esports stands at a crossroads

By Mike Woolston

Esports stadium provided by Design Bridge and Partners
While the popularity of esports remains strong, its growth has started to plateau. To keep thriving it must continuously innovate and improve product quality.

Published on: 24 September 2024

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Case studies

Mobile eclipsing TV as the first screen for consumers

Mobile eclipsing TV as first screen

Mobile devices are now firmly established as competitors to conventional media channels in the UK, according to research commissioned by Weve. Based on a...

Published on: 24 November 2013

2013 highly commended: Women's Aid, marketing on a shoestring - case study

2013 commended: Women's Aid, budget

Domestic abuse is incredibly prevalent, but most people turn a blind eye to it. Our task was to force the issue onto the national agenda: a huge objective...

Published on: 20 November 2013

2013 winner: ASOS, Social media/Best leading edge thinking - case study

2013 winner: ASOS, social media

The WW ASOS Christmas campaign had to help deliver *£X UK sales whilst deepening brand engagement with fashion-loving 20something girls and driving advocacy. It...

Published on: 18 November 2013

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Podcasts

The Whole Marketer Ep36 - Planning with guest Callum Saunders

Episode #36. Planning is the technical marketing skill explored in this episode. As the pandemic has provided significant challenges for businesses, many brands... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep36-planning-with-guest-callum-saunders 36:20 Thu, 06 Jan 2022 10:38:00 +0000

Can Job Titles Combat Burnout?

What costs would you pay to reduce burnout? Dan and Akin discuss research looking into the possibility of combating stress and emotional exhaustion by... https://podcasts.marketingsociety.com/episode/can-job-titles-combat-burnout 39:04 Thu, 06 Jan 2022 10:26:00 +0000
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Videos

3 great ads: Alastair Macrow

3 great ads: Alastair Macrow

Alistair Maccrow, senior vice president and chief marketing officer, McDonalds, reveals three great ads he admires but had nothing to do with Maccrow joined

3 great ads: Alastair Macrow

Christmas ads: best so far

Christmas 2016 ads

H&M
Agency: Adam & Eve/DDB

Christmas ads: best so far

What makes IMLP so unique?

What makes the International...

In this video, Andy Bird, Co-Founder & Executive Director of Brand Learning, talks about the unique format of the International Marketing Leaders Program

What makes IMLP so unique?

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