Episode #35. The technical skill in this episode is creative brand strategy… the basis and stimulation for great creative output from your agencies. It’s a creative solution to a business problem that tells the brand story in a way that’s understood both internally and externally. Joining Abby to discuss the role of creative brand strategy for marketers and the skills of a good strategist is Caroline Morell Bøstrup Asmussen. Caroline is an award-winning independent strategic consultant working with some of the biggest global network agencies as well as directly with brands client-side, particularly in fashion.
In this episode, Caroline shares the personal skills she believes make a great strategist, her approach to translating the commercial objective into a creative brief and why being humble and a great listener really is a strategist’s superpower. First published May 17th 2021.
This podcast is sponsored by Labyrinth Marketing http://www.labyrinthmarketing.co.uk (www.labyrinthmarketing.co.uk)
Host: https://www.linkedin.com/in/abigailcdixon/ (linkedin.com/in/abigailcdixon/)
Guest: https://www.linkedin.com/in/carolineasmussen/ (linkedin.com/in/carolineasmussen/)
The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to https://my.captivate.fm/www.thewholemarketer.com (www.thewholemarketer.com)
https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep35-creative-brand-strategy-with-guest-caroline-morell-bstrup-asmussen
Mon, 03 Jan 2022 16:42:00 +0000
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