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Enrage or Engage: Navigating the Paradox of Digital Advertising

By Frank Cheng

Source Canva busracavus from Getty Images Signature
Striking the right balance between engaging customers and not enraging them with endless, intrusive adverts is something marketers must work hard at. Frank Cheng offers 6 useful tips to getting it right.

Member Interview with Liz Dean

source and credit: Liz
Member Interview with Liz Dean, Founder, Marketing consultant and Coach, The Leopard Room

Mid-Day Squares- on entrepreneurial thinking & doing things differently  

By Ruth Fittock

Ruth Fittock Power of Entrepreneurial thinking for  brands

Mid-Day Squares is one of the most exciting food & drink companies today, having just sold their 40th million chocolate bar in North America, they share...

Case studies

2013 winner: Paddy Power, Brand Activation - case study

2013 winner: Paddy Power, Activation

At the start of 2012, you'd have been forgiven for not being able to remember any Paddy Power campaigns - yes, there were one-off successes, but there was an...

Marketing Excellence: best case studies 2012-2013

Best winning case studies: 2012-2013

The Marketing Society's Excellence Awards, in association with Marketing, sets the standard of marketing excellence in the UK, having established their...

2013 award winner: ASOS, Content Marketing/Best Leading Edge Thinking

2013 winner: ASOS, content & thinking

The WW ASOS Christmas campaign had to help deliver £XM UK sales (confidential) whilst deepening brand engagement with fashion-loving 20something girls and...

Podcasts

Wear your Heart on your Sleeve with Rich Corbridge

Wear your Heart on your Sleeve with Rich Corbridge Rich Corbridge is the Chief Information Officer at Boots; a massive health retailer and pharmacy chain. With... https://podcasts.marketingsociety.com/episode/wear-your-heart-on-your-sleeve-with-rich-corbridge 39:09 Thu, 06 Jan 2022 06:00:00 +0000

Clearing the marketing jargon with Octopus Energy's Rebecca Dibb-Simkin

As the Global Director of Product and Marketing at the Octopus Energy Group, Rebecca Dibb-Simkin is involved in the entire end-to-end process from creating a... https://podcasts.marketingsociety.com/episode/clearing-the-marketing-jargon-with-octopus-energys-rebecca-dibb-simkin 33:41 Wed, 05 Jan 2022 10:00:00 +0000

Videos

Gender equality is a fight for everyone. That’s why we’re asking men to take a stand and walk the talk for gender equality in the workplace.

Stephen Maher supporting gender equality project, Walk the Talk

Our new global study, Join up to stand apart, is packed full of best practice and in-depth case-studies from leading organisations such as Amazon, Airbnb, Ma

Deliver a winning CX: Join up to stand apart

Brandwidth studios was right at the front of the The Marketing Society Global Conference & Annual Gala Dinner 2016.

VR: Marketing Society conference and dinner 2016