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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview With Paul Armstrong

Image Created by The Marketing Society
Member Interview With Paul Armstrong, Senior Marketing Manager, Summertown Interiors

Published on: 8 July 2025

Smarter Marketing: How AI Powers Hyper-Personalisation at Scale

The Expectation Gap Is Closing

By Matt Addison

bottle with secret sauce written on it
Accenture Song’s trend research consistently shows that today’s consumers expect every brand interaction to feel uniquely relevant. Brands that do this right don’t just build better experiences, they see measurable gains in customer loyalty, engagement and conversion.

Published on: 7 July 2025

Member Interview with Grace Ghunaim

Image created by The Marketing Society
Member Interview with Grace Ghunaim, Senior Director - Head of Strategy, Impact and Activation

Published on: 4 July 2025

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Case studies

2014 winner: Mercedes, Customer Insight - case study

2014 winner: Mercedes, Insight

At the heart of this paper is a story of how Mercedes-Benz devised a research methodology that revealed the true, unbiased biological response to driving our...

Published on: 13 February 2015

2014 highly commended: Customer Insight, Macmillan Cancer Support - case study

2014 commended: Macmillan, Insight

In 2013 Macmillan Cancer Support launched a new campaign around a striking new idea: No One Should Face Cancer Alone.
 
At the heart of the campaign was the...

Published on: 11 February 2015

Pioneering Spirit 2014: the finalists

Pioneering Spirit 2014

We have selected winning ideas from the major international awards programmes and invited panels of senior marketing and creative judges to score them online...

Published on: 8 February 2015

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Podcasts

The Whole Marketer Ep34 - Shopper marketing with guest Hamish Clarke

Episode #34. Shopper Marketing is the technical skill explored in this episode. As marketers, we have all felt the impact from lockdown and how the purchasing... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep34-shopper-marketing-with-guest-hamish-clarke 32:23 Mon, 03 Jan 2022 16:36:00 +0000

The Whole Marketer Ep33 - Empathy with guest Katy Leeson

Episode #33. This episode’s soft skill for marketers – particularly marketing leaders – is empathy. To discuss how the needs of employees have changed and... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep33-empathy-with-guest-katy-leeson 39:58 Mon, 03 Jan 2022 16:29:00 +0000

The Whole Marketer Ep32 - Impact with guest Martin Brooks

Episode #32. ‘How to make an impact’ is the soft skill for marketers in this episode. Many of us will know it’s not only ‘what you say’, but ‘how you say it’... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep32-impact-with-guest-martin-brooks 26:47 Mon, 03 Jan 2022 16:24:00 +0000
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Videos

Pip & Nut interview: Naivety let me ask stupid questions

Naivety let me ask the stupid questions

“Do we need to use palm oil?” Pippa Murray's lack of industry experience allowed her to ask a simple question that entrenched brand leaders never thought to

Pip & Nut interview: Naivety let me ask stupid questions

'Van Gogh Airbnb' - Art Institute of Chicago - USA

'Van Gogh Airbnb' - Art Institute of Chicago - USA

To promote their Van Gogh exhibition the Art Institute of Chicago created the famous bedroom painting as a room to stay the night in and available to book on Airbnb.

'Van Gogh Airbnb' - Art Institute of Chicago - USA

'2 litre towel' - Australian Weaving - Australia

'2 litre towel' - Australian Weaving - Australia

Australian Weaving, one the country's oldest textile manufacturers, knew its towels were better than its competitors'. The problem was, the public didn't.

'2 litre towel' - Australian Weaving - Australia

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