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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

How to Thrive as a Marketing Leader in 2024

By Rachel Letham

Source and credit - canva
In this article we will explore the key strategies and mindsets that will enable marketing leaders to thrive in the face of adversity.

Published on: 25 March 2024

Accelerating Progress

Through Strategic Investment in Women

By Cristina Guida La Licata

Source and credit: TMS
Seasoned executive Cristina Guida La Licata, believes investing in women is pivotal for driving societal advancement and innovation.

Published on: 21 March 2024

Board Member Interview with Ebru Tuygun

Ebru Tuygun Headshot (permission given)

We are delighted to bring to you an interview from our new UAE board member Ebru Tuygun, Chairwoman, International Women Board of Directors.

 

What’s your...

Published on: 11 March 2024

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Case studies

2013 winner: ASOS, Social media/Best leading edge thinking - case study

2013 winner: ASOS, social media

The WW ASOS Christmas campaign had to help deliver *£X UK sales whilst deepening brand engagement with fashion-loving 20something girls and driving advocacy. It...

Published on: 18 November 2013

2013 winner: Paddy Power, Brand Activation - case study

2013 winner: Paddy Power, Activation

At the start of 2012, you'd have been forgiven for not being able to remember any Paddy Power campaigns - yes, there were one-off successes, but there was an...

Published on: 18 November 2013

Marketing Excellence: best case studies 2012-2013

Best winning case studies: 2012-2013

The Marketing Society's Excellence Awards, in association with Marketing, sets the standard of marketing excellence in the UK, having established their...

Published on: 11 November 2013

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Podcasts

Wear your Heart on your Sleeve with Rich Corbridge

Wear your Heart on your Sleeve with Rich Corbridge Rich Corbridge is the Chief Information Officer at Boots; a massive health retailer and pharmacy chain. With... https://podcasts.marketingsociety.com/episode/wear-your-heart-on-your-sleeve-with-rich-corbridge 39:09 Thu, 06 Jan 2022 06:00:00 +0000

Clearing the marketing jargon with Octopus Energy's Rebecca Dibb-Simkin

As the Global Director of Product and Marketing at the Octopus Energy Group, Rebecca Dibb-Simkin is involved in the entire end-to-end process from creating a... https://podcasts.marketingsociety.com/episode/clearing-the-marketing-jargon-with-octopus-energys-rebecca-dibb-simkin 33:41 Wed, 05 Jan 2022 10:00:00 +0000
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Videos

How Taco Bell challenged Goliath for a piece of the breakfast pie

How Taco Bell challenged Goliath

When we say 'challenger' perhaps the global fast food giants aren't the first brands to spring to mind, but the cut-throat world of quick serve restaurants h

How Taco Bell challenged Goliath for a piece of the breakfast pie

David Wheldon of RBS talks about modern banking

David Wheldon of RBS talks about modern banking

David Wheldon offers his thoughts.

David Wheldon of RBS talks about modern banking

Silvia Lagnado on how different marketing is now

Silvia Lagnado on how different marketing is now

Executive VP/Global CMO of McDonald's Silvia Lagnado on what we are and what we need to be.

Silvia Lagnado on how different marketing is now

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