Content Hub

All

Featured

Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

The Transformative Power of Partnerships

Insights from a Decade of Success

GEG’s collaboration with AIA and its growing Partner network highlights the power of strategic partnerships in delivering lasting impact enabling brands to connect meaningfully direct with customers.

How Your Digital Advertising Money Is Being Wasted

By Tomek Nowobilski

Digital advertising is full of costly inefficiencies but by investing in fraud detection, transparent reporting, meaningful KPIs, better data utilisation, and strategic automation oversight, marketers can make every dollar spent, count.

Member Interview with Pia de Malherbe

Member Interview with Pia de Malherbe, Chief Brand Officer - Gen-Alpha Expert

Case studies

2014 winner: Sainsbury's, Content & Highly Commended Social Media

2014 winner: Sainsbury's, Content

It’s the story of the real winners and losers of Christmas - the story of how shoppers voted with their feet in those last few weeks when the fight for...

2015 Winner: The LEGO Movie, Best Leading Edge Thinking - case study

2015 Winner: The LEGO Movie, Leading Edge Thinking

For the UK theatrical launch of Warner Bros.’ The LEGO Movie, the challenge was the movie having no existing cinema heritage, known characters or previous...

2014 winner: Unilever, Marketing for Sustainable Consumption - case study

2014 winner: Unilever, Marketing for Sustainable Consumption,

In 2013 Unilever set out to revolutionise the aerosol deodorant category as we know it.

With 80% of consumers in the UK and Ireland preferring aerosol...

Podcasts

Can Job Titles Combat Burnout?

What costs would you pay to reduce burnout? Dan and Akin discuss research looking into the possibility of combating stress and emotional exhaustion by... https://podcasts.marketingsociety.com/episode/can-job-titles-combat-burnout 39:04 Thu, 06 Jan 2022 10:26:00 +0000

Time for the creative industry to stop promoting pollution with Duncan Meisal, Director at Clean Creatives

“It’s critical brands consider the supply chain of their ideas.” The evidence is clear that with responsibility for 75% of carbon pollution, the fossil fuel... https://podcasts.marketingsociety.com/episode/time-for-the-creative-industry-to-stop-promoting-pollution-with-duncan-meisal-director-at-clean-creatives 28:14 Thu, 06 Jan 2022 06:45:00 +0000

Wear your Heart on your Sleeve with Rich Corbridge

Wear your Heart on your Sleeve with Rich Corbridge Rich Corbridge is the Chief Information Officer at Boots; a massive health retailer and pharmacy chain. With... https://podcasts.marketingsociety.com/episode/wear-your-heart-on-your-sleeve-with-rich-corbridge 39:09 Thu, 06 Jan 2022 06:00:00 +0000

Videos

To launch NESCAFÉ Mocha in the Philippines, NESCAFÉ had to establish brand affinity with the Gen Z, a generation that recognizes NESCAFÉ as “their parents’ c

NESCAFÉ Philippines builds brand affinity among Gen Z

The importance of confidence in a young woman’s life is at the centre of a new campaign by Parachute Advansed Body Lotion.

Body lotion brand takes on societal judgement of women

Chaka joined Leo Burnett from Mother where she creative directed a number of accounts including Boots and No.7.

Content Hub

Featured

Cannes 2025 Spotlight

Our First Play Verto Pulse Survey

Why Marketing Matters

Latest Think Pieces

The Transformative Power of Partnerships

How Your Digital Advertising Money Is Being Wasted

Member Interview with Pia de Malherbe

Case studies

2014 winner: Sainsbury's, Content & Highly Commended Social Media

2015 Winner: The LEGO Movie, Best Leading Edge Thinking - case study

2014 winner: Unilever, Marketing for Sustainable Consumption - case study

Podcasts

Can Job Titles Combat Burnout?

Time for the creative industry to stop promoting pollution with Duncan Meisal, Director at Clean Creatives

Wear your Heart on your Sleeve with Rich Corbridge

Videos

NESCAFÉ Philippines builds brand affinity among Gen Z

NESCAFÉ Philippines builds brand affinity among Gen Z

Body lotion brand takes on societal judgement of women

Body lotion brand takes on societal judgement of women

3 great ads, chosen by Leo Burnett's Chaka Sobhani

3 great ads, chosen by Leo Burnett's Chaka Sobhani