Episode #46. The topic in this episode is purpose-led marketing. Many passionate marketers are becoming more aware of how their skills can be used to benefit and impact society as a whole, beyond profits.
Abby’s guest expert is Anna Mullenneaux, co-founder of two amazing purpose-led platforms:
Pimp My Cause is a service that matches smaller charities with little marketing resource to experienced marketing volunteers.
More recently Anna created the Marketing Kind, a membership community focused on helping marketers use their skills to create change for good.
In this episode, Anna talks about the rise of purpose-led marketing, how Pimp My Cause and Marketing Kind started and how rewarding it can be to get involved – the chance to give back, be creative, learn new skills and support a cause you’re passionate about. First published September 27th 2021.
This podcast is sponsored by Labyrinth Marketing http://www.labyrinthmarketing.co.uk (www.labyrinthmarketing.co.uk)
https://www.pimpmycause.org/ (https://www.pimpmycause.org)/
https://www.marketingkind.org/ (https://www.marketingkind.org/)
Host: https://www.linkedin.com/in/abigailcdixon/ (linkedin.com/in/abigailcdixon/)
Guest: https://www.linkedin.com/in/anna-mullenneaux-4b994b1a/ (linkedin.com/in/anna-mullenneaux-4b994b1a/)
The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to https://my.captivate.fm/www.thewholemarketer.com (www.thewholemarketer.com)
https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep46-purpose-led-marketing-with-guest-anna-mullenneaux
Thu, 06 Jan 2022 11:52:00 +0000
26:49
