Think pieces

Using AI to uncover the signals that matter

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With an explosion in both the array of formats and breadth of dynamic creative opportunities across digital channels, the need

One size does not fit all

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In a recent (virtual) conversation with executives from Unilever, Nestlé and Kaspersky we discussed a range of challenges that brands can often overlook.

New business in the time of coronavirus

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Google can tell us a lot about our anxieties. ‘How long does coronavirus last?’ was the most searched term of last week according to Google Trends.

Feeling isolated from ideas?

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Industry stars film talks from isolation to help raise money for Samaritans during coronavirus lockdown

After years of hype, is this esports' moment?

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Sean Singleton, Publisher at Unofficial Partner, questions the impact of the global shutdown on brands’ relationship with gaming.

We’re only human after all

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Over the last month we have seen a wide spectrum of behavioural responses to Covid-19 in society, from the few who seem to just ignore all advice to those too scared to leave home.

COVID-19: Lessons from China

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China began the COVID-19 crisis earlier than the rest of the world and is now starting to edge its way

Post COVID-19: life and human connection

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We’ve hit a worrying and strange moment in the UK Coronavirus crisis, where talk of “green shoots” and lowered infection rates one day is answered by soaring death rates the next.

Agency relations in the time of COVID-19

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How should advertisers engage with their agencies at a time of reduced spend and restricted communications channels?

Market research needs to travel bravely into multiple futures

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In 2020, marketers need research approaches that help us explore the world as it really is: chaotic, uneven and simultaneously totally mundane and wildly unpredictable.

After the crisis, the reckoning

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How businesses treat their employees during the Covid 19 crisis will lead to a reckoning – a very bitter one if times get hard.

Let go of your brand ads. Hold onto your purpose.

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Marketers have moved from grief to action over the last week as they grapple with the rapidly evolving COVID-19 crisis.

Leading for the future

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As the world is settling into the new realities of the coronavirus and how it is disrupting our daily lives, it is important to think about how this new normal will redefine the culture of work well into the 21st Century.

An industry in isolation

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Sarah Riggott, Group Marketing Director at CSM, considers how the sport and entertainment industry continues to be a force for good in troubled times.

Moral v commercial

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Who knew that making gut reactions was so tiring? One of the most considerable business impacts over the past month has been the need to make decisions based on instinct...

Hive Mind: Three Lessons from the Humble Honeybee

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Let me start with some good news - Coronavirus is giving nature a break.

While reports of dolphins in Venetian

We Are Here to Help: Online Education at the Time of Covid-19

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We know that many of you are working at home with kids to educate so we've pulled together a list with

Use these 6 tips for better video calls while working at home

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COVID-19 continues to affect our communities in a variety of ways. For many, working from home is a new reality.

What will the brands of Covid-19 be?

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A gentle look back at the brands that were associated with the two World Wars as we enter into the “war” on Coronavirus to help us think about opportunities.

If, by Rudyard Kipling (c.1895)

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If you can keep your headline when all about you   

    Are losing theirs and blaming it on the client,   

How can you guys live like this?

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It’s the splenetic final sentence of ‘Inventing Desire’: the decades-old biog of LA adman Jay Chiat and his agency, Chiat Day...