With an explosion in both the array of formats and breadth of dynamic creative opportunities across digital channels, the need
Think pieces
In a recent (virtual) conversation with executives from Unilever, Nestlé and Kaspersky we discussed a range of challenges that brands can often overlook.
Google can tell us a lot about our anxieties. ‘How long does coronavirus last?’ was the most searched term of last week according to Google Trends.
Industry stars film talks from isolation to help raise money for Samaritans during coronavirus lockdown
Sean Singleton, Publisher at Unofficial Partner, questions the impact of the global shutdown on brands’ relationship with gaming.
Over the last month we have seen a wide spectrum of behavioural responses to Covid-19 in society, from the few who seem to just ignore all advice to those too scared to leave home.
China began the COVID-19 crisis earlier than the rest of the world and is now starting to edge its way
We’ve hit a worrying and strange moment in the UK Coronavirus crisis, where talk of “green shoots” and lowered infection rates one day is answered by soaring death rates the next.
How should advertisers engage with their agencies at a time of reduced spend and restricted communications channels?
In 2020, marketers need research approaches that help us explore the world as it really is: chaotic, uneven and simultaneously totally mundane and wildly unpredictable.
How businesses treat their employees during the Covid 19 crisis will lead to a reckoning – a very bitter one if times get hard.
Marketers have moved from grief to action over the last week as they grapple with the rapidly evolving COVID-19 crisis.
As the world is settling into the new realities of the coronavirus and how it is disrupting our daily lives, it is important to think about how this new normal will redefine the culture of work well into the 21st Century.
Sarah Riggott, Group Marketing Director at CSM, considers how the sport and entertainment industry continues to be a force for good in troubled times.
Who knew that making gut reactions was so tiring? One of the most considerable business impacts over the past month has been the need to make decisions based on instinct...
Let me start with some good news - Coronavirus is giving nature a break.
While reports of dolphins in Venetian
We know that many of you are working at home with kids to educate so we've pulled together a list with
COVID-19 continues to affect our communities in a variety of ways. For many, working from home is a new reality.
A gentle look back at the brands that were associated with the two World Wars as we enter into the “war” on Coronavirus to help us think about opportunities.
If you can keep your headline when all about you
Are losing theirs and blaming it on the client,