We have all seen loads of business plans. And probably written quite a few as well. They always contain thousands of numbers.

Six cities, six days, six conferences.

In the year that we celebrated six decades of the Society, we took our

Here's what we learned at our Bravest Conference in India.

In the eighth article of our new frontiers series, we turn our attention to the unintended consequences of its application.

As 1970s group Slade prepare to kick-off The Rockin’ Home for Christmas Tour 2019...

What makes the good, the bad and the ugly in the viral film world – seemingly all of these attributes can bring you great success.

Whilst it was a few months back now, if your LinkedIn feed during mental health week was anything like mine

The future of marketing in the West is going to be heavily influenced by Asia, and by China in particular. There are a few different marketing trends which are clearly influencing...

People tend to ask greater prices for goods that they already own than they are willing to pay for identical goods that they do not own.

Cognitive biases and marketing psychology are key ways to understand how your customers think.

In doing good things, we can rebuild trust, and turn conspiracy theorists into agents for positive change

In 2016, Peter Wohlleben, a German forester, released his book describing forests as interdependent, communicative and cooperative. Wohllenben explains that

In the time it takes you to read this article nearly 1 million pictures will have been shared on Instagram.

At Turtl, we’re big fans of guerrilla tactics, so when we spotted this great example of buzz marketing near our office last week, we had to give it the credit it deserves.

Hannah Hoel reveals five future-facing ways for brands to think about gender, the body and identity

Opening our minds, and our industry, to people of all ages with no arbitrary shelf-dates will be good for business and for the, thankfully, long-living world in which we live. 

Marketers often take too much notice of the form other companies use to communicate, rather than thinking about the fundamental function of their own messaging

As Netflix commits to double production spend in the UK to £500,000 in 2020 and Amazon follows suit too, the giant streamers go even bigger, but what does that mean for traditional broadcasters who were already struggling to compete and can brands take advantage?

 The power of experience has become an economy in its own right. A major multi-billion dollar player in the global economy and one that brands ignore at their peril. 

In an upside-down world, the Bravest conference couldn’t be better timed

Selecting 60 brands to reflect marketing over the past 60 years has not been an easy task, but the basis