Think pieces

How to strike it rich in 2020 in the Influencer Marketing Wild West

At the beginning of 2019, it was estimated that Influencer Marketing would be worth $10 Billion by 2020. Business Insider last month released a report estimating the channel...

'Not really new' CRM trends for 2020

Are you tired of hearing the same cliché as me: The world is changing; customer needs are changing … this is no new news!

Everything’s different but nothing’s changed

How was it for you, the decade with no catchy name? It was my second full decade in the industry and it felt very different from the first.

Will your brand be blind-sided by cultural change in 2020?

My copy of The Economist now comes in a see through non-plastic wrapper that is “100% compostable” and can be “put in the food waste bin”.

Absolute Nonsense

Our desire to make bold proclamations about our industry’s future often stunts its ability to actually grow

What did the election teach us about advertising effectiveness?

So – how did that happen? And what can the marketing and advertising worlds learn about effective communication from the Tories’ overwhelming victory last Thursday?

Election Special

The death this year of Lord Bell reminds us that there is a shortage of high-profile advertising experts - the kinds of people who get called by Newsnight and Today editors...

The bravery of the intransigent.

Use your anger to fuel bravery. Don’t put up with unfairness, challenge the status quo and drive your career.

The Influence Glossary

As social media continues to become integrated into our daily lives, it’s no surprise that a mobile-first industry such as Influencer Marketing is incredibly buoyant.

The integration imperative

New technologies have changed the game when it comes to producing and distributing content, and in turn this has also shaped audience behaviour.

How do brains make buying decisions?

Think about what made you click on this article. You probably had an idea about the type of information you might learn, and how this could be used in your day to day life.

Be part of the celebrations at St Andrew’s Day Dinner 2019 last year

It is estimated there are over 20,000 marketing professionals in Scotland and The Marketing Society is currently connected to around

Daring to do nothing

In my last year of primary school, I won the ‘Most Helpful Girl’ cup.

Always remember that ideas are the finest investments

We have all seen loads of business plans. And probably written quite a few as well. They always contain thousands of numbers.

60 Things we Learned at our Bravest Conferences

Six cities, six days, six conferences.

In the year that we celebrated six decades of the Society, we took our

What we learned at our Bravest Conference in India

Here's what we learned at our Bravest Conference in India.

The Holistic Impacts of Nudging

In the eighth article of our new frontiers series, we turn our attention to the unintended consequences of its application.

Merry Brexmas Everybody?

As 1970s group Slade prepare to kick-off The Rockin’ Home for Christmas Tour 2019...

From Fenton to Orangutans

What makes the good, the bad and the ugly in the viral film world – seemingly all of these attributes can bring you great success.

Why It’s not OK, not to be OK

Whilst it was a few months back now, if your LinkedIn feed during mental health week was anything like mine