Creativity is a powerful tool for building social cohesion within communities and helping to lift people out of adversity.
Why community action should be central to your strategy
Think pieces
Drugstore giant and household beverage brand team up for a win-win in Japan
Household beverage brand, Kirin Supli teamed up with Japanese drugstore giant, Welcia Yakkyoku to drive offline sales.
A sorry Saga of stretching from the core
Saga’s recent woes show the perils of stretching a brand too far, too fast, and neglecting the core.
What could you achieve as a marketing trustee?
Senior marketers can find that their best way to support a cause is by taking a formal role as one of its trustees.
Are You Sitting Uncomfortably?
Jim Carroll recently attended an exhibition of the work of Swiss artist Felix Vallotton.
How Rihanna’s Fenty Beauty delivered ‘Beauty for All’
Sandy Saputo, chief marketing officer at Kendo Brands, which includes Fenty Beauty, shares the inside story.
Five things a brand needs to know when creating a press page
I recently came across a Twitter post from a freelance journalist called Georgina Fuller, which politely reminded businesses to
Underdogs Unite: Australia Needs More Challenger Brands
Challenger Thinking can help any brand be more competitive. And the only thing that economists agree on is...
Has Gillette's social stand helped them grow?
I hoped that last night’s British Brands Group lecture by Gillette CEO Gary Coombe would help answer the question from
Are marketers hedgehogs or foxes?
Reflecting on the 20th anniversary of Market Leader, Judie Lannon, founding editor, wonders what makes a marketer.
Interview with Judie Lannon
Judie edits The Marketing Society’s quarterly journal and will be joining our panel of advocates as a monthly blogger. Look
The Ephron Effect
One of my favourite comedy writers, Nora Ephron (When Harry met Sally and many others), describes her strategy for
Do you sincerely want to be CEO, asks Judie Lannon?
Bernie Cornfield master salesman and borderline fraudster, made a massive fortune selling mutual funds in the 1970s. His famous line
System 1 and System 2 Thinking
The fifth in the series explores new frontiers in behavioural science, focusing on System 1 and System 2 thinking.
The rise of brand Boris
There are two kinds of politicians in Britain today. The ones people don’t like. And the ones people don’t know.
The black hole of online video
The AA/WARC’s latest ad spend figures reveal that online video advertising is eye-wateringly expensive relative to TV, says Thinkbox’s Matt Hill.
Inspired us: responsible social platforms and living architecture
Here are the Canopy team’s top picks for July 2019
Not Copying, But Translating:
Professionally many of us are cautious about external influences, concerned that we will be tempted to reproduce and replicate, copy and counterfeit.
How to achieve your brand purpose by investing in your culture
There is something that matters more than purpose. Culture. And I’m ready to argue that developing the right organisational culture is key...
5 Reasons Brave brands are embracing in-app advertising
The average adult will spend 3 hours, 37 minutes a day using mobile devices this year. Almost 80% of that time will be spent with apps.
Toward or away?
Today, will you stand outside your boss’s office hoping that she’ll meet with you about your new project, or will you hunker down in your cube hoping she doesn’t notice you?