DDB's Jade Tomlin was recently asked to participate in a Creative Sprint for a global client...
What is the best way to empower local markets?
Think pieces
Building brilliant brand properties:
The recent women’s soccer World Cup got the brandgym's Jon Goldstone thinking about how to identify a hot property for your brand and activate it to grow both equity and sales.
Interesting v Important: How to Deceive Sherlock Holmes
The truest test of a great Agency is its ability to find creative and compelling solutions to big, intractable corporate problems.
Beware the seeds of destruction
In the world’s largest investigation into the impact of DNA on mental disorders, more than 200 researchers identified 44 gene variants that increase the likelihood of anxiety and depression.
Inner City Out-of-Home
Urbanization is still a hugely increasing trend throughout the world and in Asia particularly, the continuous growth of the urban
Top ten inspiring talks of TED2018
Kevin Chesters shares his top takeaways from the annual conference.
Revealed: The secret to a successful subscription launch
Savvy consumers are starting to realise the power of the subscription, and why clever marketers are rapidly addressing their business models to respond to a growing trend for the cross-off culture
Why projectising advertising is a really bad idea
Projectising advertising is a disaster, with potentially dire consequences – and that remedial action is not just needed, but well overdue.
The damage to brand Hong Kong
Eight Inc executive director Andrew Au looks at whether Hong Kong still deserves the tag of 'Asia's World City'...
Be yourself
With physical attacks on the rise, visibility and solidarity has never been more crucial in the quest for acceptance and inclusion.
Magic Mushrooms
From treating depression to achieving a deeper understanding of consciousness, psychedelic drugs are gaining mainstream recognition, perhaps following in the footsteps of CBD.
Social norms and conformity - part 2
In the second part of our two-part article on social norms messaging, we look at the latest understanding...
Editors, not single celebrities:
Byron Sharp and others have argued that brands are rarely differentiated but are more likely to be distinctive.
The bravest and boldest brand activations from Pride Month 2019
As the Stonewall Uprising hits its 50th anniversary this year, the LGBT+ community has more cause than ever
Gen X is Going Round the U-Bend
The Young Ones are hitting 50. The coal strike babies. Disco babies. Thatcher’s babies. CND babies. ‘Who shot JR?’ babies
When the impossible is no longer impossible
Recently my colleague and I were busy traipsing the streets of downtown Manhattan in search of my first vegan burger
The importance of pause for creativity, opportunity and a good life
There are patterns to creative processes. One of the patterns that people who study creativity observe is that there is always a discontinuity...
What ducks in a hotel lobby can teach brands
An experience at the Peabody Hotel provides a valuable lesson for brands in how to get noticed in a world of continuous partial attention
The women’s revolution in sports
A space usually dominated by male athletes, male commentators and male-oriented brands and beer sponsors: women’s professional sports are taking center stage.
Are you brave enough to disagree ?
A culture where people are confident enough to argue their point of view is essential for strong growth and a really happy team who can grow together to be the best.
Livity: 2019 young people trends
As we welcome in the new year it feels like the perfect time to contemplate what we can expect from 2019.