'If it can be written, or thought, it can be filmed.’ Stanley Kubrick
‘The idea and taste machine’ inside the mind of Stanley Kubrick
Think pieces
Investing in slack
If your delivery drivers have to do six deliveries a day, they’ll rush from the first moment. They’ll be super efficient at easily measurable metrics. They’ll cut a few corners.
The hidden drivers of persuasion in retail banking
It’s the 10-year anniversary of the financial crisis and the retail banking sector is still experiencing cynicism and negative media coverage.
YouTube Works:
The third YouTube Works awards, in partnership with the APG and Campaign...
How learning transcendental meditation changed my life
Just like exercise keeps us physically fit, meditation helps us keep mentally sound.
Social norms and conformity - part 1
"Men, it has been well said, think in herds; it will be seen that they go mad in herds, while they only recover their senses slowly, and one by one.”
Invisibility of queer women in advertising
It seems that the media is okay with female queerness only when it does not stray too far from the accepted aesthetic of femininity
Man, I’m more than a woman
If brands leave gender targeting in the past where it belongs, they’ll find themselves creating products that really resonate with people today.
Microaggressive Marketing
Microaggressions: a term used to describe everyday verbal or behavioural comments that reinforce difference and otherness.
Phoenix brands: best marketing comebacks
Giles Lury lists key learnings from the top five come backs as a thought starter for any marketer facing the challenge of revitalizing their brand.
10 tips for effective brand names
Simon Gore shares ten tips to help you develop effective brand names, based on the combined experience of our brandgym partners over the last 25 years.
17 Lessons from Asian Business
China is the world’s second largest economy, a huge new and growing consumer market, and home to many of the world’s fastest growing companies.
Tackling taboos
Sex. Mental health. Divorce. Menstruation. Death. Some things are hard to talk about.
A Year in TV 2018-19
TV viewing is changing. You know this; you watch it differently from how you used to. You probably enjoy it
‘Pride Month’ branding
Pride month is around the corner, a time for queer celebration, parades, solidarity, vigils and tributes
Default settings
“Of all of the tools in the choice architect’s repertoire, default rules may be the most promising; they are almost
Lush quits social media – a brave move or purely a PR stunt?
British cosmetics brand, Lush, announced this week that it will be quitting several social media platforms in the U.K...
Modernizing mental health
As Southeast Asia rapidly urbanizes from farming communities to pressure-cooker cities, mental health awareness is rising.
Sciencing the sh*t out of communications
Why is so little work in the communications industry scientifically based, with little to no experimentation?
Don’t be a bland brand
Many brands don’t take the time to research, investigate or create. They default to being passionate, friendly and honest
TV ads in 2018: How far have we come?
Rosie Arnold asked some vocal campaigners of diversity and inclusion in the industry to pick the work from 2018 that stood out to them