Projectising advertising is a disaster, with potentially dire consequences – and that remedial action is not just needed, but well overdue.
Why projectising advertising is a really bad idea
Think pieces
The damage to brand Hong Kong
Eight Inc executive director Andrew Au looks at whether Hong Kong still deserves the tag of 'Asia's World City'...
Be yourself
With physical attacks on the rise, visibility and solidarity has never been more crucial in the quest for acceptance and inclusion.
Magic Mushrooms
From treating depression to achieving a deeper understanding of consciousness, psychedelic drugs are gaining mainstream recognition, perhaps following in the footsteps of CBD.
Social norms and conformity - part 2
In the second part of our two-part article on social norms messaging, we look at the latest understanding...
Editors, not single celebrities:
Byron Sharp and others have argued that brands are rarely differentiated but are more likely to be distinctive.
The bravest and boldest brand activations from Pride Month 2019
As the Stonewall Uprising hits its 50th anniversary this year, the LGBT+ community has more cause than ever
Gen X is Going Round the U-Bend
The Young Ones are hitting 50. The coal strike babies. Disco babies. Thatcher’s babies. CND babies. ‘Who shot JR?’ babies
When the impossible is no longer impossible
Recently my colleague and I were busy traipsing the streets of downtown Manhattan in search of my first vegan burger
The importance of pause for creativity, opportunity and a good life
There are patterns to creative processes. One of the patterns that people who study creativity observe is that there is always a discontinuity...
What ducks in a hotel lobby can teach brands
An experience at the Peabody Hotel provides a valuable lesson for brands in how to get noticed in a world of continuous partial attention
The women’s revolution in sports
A space usually dominated by male athletes, male commentators and male-oriented brands and beer sponsors: women’s professional sports are taking center stage.
Are you brave enough to disagree ?
A culture where people are confident enough to argue their point of view is essential for strong growth and a really happy team who can grow together to be the best.
Livity: 2019 young people trends
As we welcome in the new year it feels like the perfect time to contemplate what we can expect from 2019.
‘The idea and taste machine’ inside the mind of Stanley Kubrick
'If it can be written, or thought, it can be filmed.’ Stanley Kubrick
Investing in slack
If your delivery drivers have to do six deliveries a day, they’ll rush from the first moment. They’ll be super efficient at easily measurable metrics. They’ll cut a few corners.
The hidden drivers of persuasion in retail banking
It’s the 10-year anniversary of the financial crisis and the retail banking sector is still experiencing cynicism and negative media coverage.
YouTube Works:
The third YouTube Works awards, in partnership with the APG and Campaign...
How learning transcendental meditation changed my life
Just like exercise keeps us physically fit, meditation helps us keep mentally sound.
Social norms and conformity - part 1
"Men, it has been well said, think in herds; it will be seen that they go mad in herds, while they only recover their senses slowly, and one by one.”
Invisibility of queer women in advertising
It seems that the media is okay with female queerness only when it does not stray too far from the accepted aesthetic of femininity