Recently, someone sent me an email asking for advice.
It went into great detail, but I’ll shorten it here, roughly
When to change the channel
Think pieces
Flawed Beauty and Awkward Truths
'I don't want people who want to dance, I want people who have to dance.' Choreographer, George Balanchine
Why voice will be big in 2020
The great thing about the future is that no one can know exactly what’s going to happen. That’s why the
Framing: expanding the framing toolbox
Kahneman’s quote above neatly summarises the well-known concept of framing, first illustrated by Kahneman and his long-time collaborator Amos Tversky in 1981.
Return of the cookie monster!
As a child I wasn’t the biggest fan of Sesame Street’s cookie monster, it would frustrate me how it never actually ate the cookies
99 cents or less, 99 cents or more
There’s a ninety nine cent store in the East Village, part-concealed by scaffolding that neither seems to be connected to building work, nor ever comes down.
Why the Conservatives need to re-brand the party
Tony Blair was the last politician to lead a major party rebranding with the “New labour” project.
1 step back, 2 steps forward
Year-end holidays are a time for self-introspection. With 2019 wrapped up and as the world jumps head on into a new decade, back-to-work brand execs can now focus on how 2019...
How to strike it rich in 2020 in the Influencer Marketing Wild West
At the beginning of 2019, it was estimated that Influencer Marketing would be worth $10 Billion by 2020. Business Insider last month released a report estimating the channel...
'Not really new' CRM trends for 2020
Are you tired of hearing the same cliché as me: The world is changing; customer needs are changing … this is no new news!
Everything’s different but nothing’s changed
How was it for you, the decade with no catchy name? It was my second full decade in the industry and it felt very different from the first.
Will your brand be blind-sided by cultural change in 2020?
My copy of The Economist now comes in a see through non-plastic wrapper that is “100% compostable” and can be “put in the food waste bin”.
Absolute Nonsense
Our desire to make bold proclamations about our industry’s future often stunts its ability to actually grow
Top Marketing Society content of 2019
It's been an interesting year in terms of content. Our network has written about culture, leadership styles, challenger brands, toxic
What did the election teach us about advertising effectiveness?
So – how did that happen? And what can the marketing and advertising worlds learn about effective communication from the Tories’ overwhelming victory last Thursday?
Election Special
The death this year of Lord Bell reminds us that there is a shortage of high-profile advertising experts - the kinds of people who get called by Newsnight and Today editors...
The bravery of the intransigent.
Use your anger to fuel bravery. Don’t put up with unfairness, challenge the status quo and drive your career.
The Influence Glossary
As social media continues to become integrated into our daily lives, it’s no surprise that a mobile-first industry such as Influencer Marketing is incredibly buoyant.
The integration imperative
New technologies have changed the game when it comes to producing and distributing content, and in turn this has also shaped audience behaviour.
How do brains make buying decisions?
Think about what made you click on this article. You probably had an idea about the type of information you might learn, and how this could be used in your day to day life.
Be part of the celebrations at St Andrew’s Day Dinner 2019 last year
It is estimated there are over 20,000 marketing professionals in Scotland and The Marketing Society is currently connected to around