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Sweating the small stuff

The behavioural scientist guide to more effective communication, by Crawford Hollingworth and Liz Barker

Sometimes we forget how important all those everyday communications we send and receive can be, and how tiny changes to them can lead to totally different outcomes. Behavioural Science gives us the tools and concepts to think more deeply about these communications and to make them more effective.

Simply by looking at communications through a behavioural science lens, we can see how they may or may not be playing to our subconscious wirings and biases. This then helps us to understand critical aspects of communications construction, such as how cognitively easy it is to understand a letter you have received, and how likely you are to act on this understanding if necessary.

In this downloadable pdf, we show you how easy it is to make small changes that can have a BIG impact.

  • We look at the importance of clearly defining the desired behavioural response to the piece of communication before starting anything else.
  • To think deeply about the context in which your communications will be received.
  • The main section shows how you can audit and optimise existing communications using simple insights from the behavioural sciences
  • We also discuss case study examples of these insights in practice, clearly demonstrating how powerful minor tweaks and changes can be!

So, if you want to learn about some simple tools and techniques that will make your communications more effective then click below to download our latest, aptly named, PDF publication ‘Sweating the Small Stuff’.