The Behavioural Architects


Crawford Hollingworth is co-Founder of The Behavioural Architects, which he launched in 2011 with co-Founders Sian Davies and Sarah Davies. He was also founder of HeadlightVision in London and New York, a behavioural trends research consultancy. HeadlightVision was acquired by WPP in 2003. He has written and spoken widely on the subject of behavioural economics for various institutions and publications, including the Market Research Society, Marketing Society, Market Leader, Aura, AQR, London Business School and Impact magazine. Crawford is a Fellow of The Marketing Society and Royal Society of Arts.


Liz Barker is Global Head of BE Intelligence & Networks at The Behavioural Architects, advancing the application of behavioural science by bridging the worlds of academia and business. Her background is in Economics, particularly the application of behavioural economics across a wide range of fields, from global business and finance to international development. Liz has a BA and MSc in Economics from Cambridge and Oxford.

In the eighth article of our new frontiers series, we turn our attention to the unintended consequences of its application.
People tend to ask greater prices for goods that they already own than they are willing to pay for identical
Choice is a hot topic in behavioural science. In fact, whether people prefer more or less choice has been debated
In the complex world we live in we face significant challenges, be these from new Global threats, new challenger business
The fifth in the series explores new frontiers in behavioural science, focusing on System 1 and System 2 thinking.
In the second part of our two-part article on social norms messaging, we look at the latest understanding...