Think pieces

Accepting neurodiversity requires great generosity

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It takes huge amounts of generosity from leaders and managers to enable trust in someone who feels different...

Does selling reality really beat selling fantasy?

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After its epic takedown of Victoria’s Secret, Third Love established its place as the leading lingerie challenger.

To all the men who feel threatened by Gillette’s new ad

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To all the men who feel threatened by Gillette’s new ad:

Top 10 Cultural Shifts to Watch in 2019

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From the merging of kid-culture and adult-culture and challenging traditional understandings of 'naturalness'...

“Why advertising?”

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Advertising has created false aspirations, widened the gender gap and compromised both peoples’ health and their happiness.

Bravest charity marketing campaigns of 2018

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3 stand-out charity ads from 2018 which have each delivered creatively and used media partnerships to their advantage.

 

Discovering Japan: Reflections on craft and creativity

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Jim Carroll recently returned from his holiday in Japan

4 challenger strategies to transform negatives into positives

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Turning negative impressions into fame driving qualities that people love.

Inspired Us: Cuban sandwiches and giving back

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This November it was great to see increased attention around Giving Tuesday – Black Friday’s philanthropic little sister.

Freelancers aren’t free

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Despite “Freelancer” having the word “Free” in it, Freelancers aren’t free.

Nudging healthy eating

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What really works. By Crawford Hollingworth and Liz Barker.

Bye Bye Binary

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Let’s stop presenting binary choices as the only choices.

Three things Gareth Southgate is teaching us about leadership

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We can all grow as leaders. It just takes practice.

How the ‘sound’ of AI can affect brands

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Did you hear Yanny or Laurel?

Not working with a**holes

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So let’s get rid of better, faster and cheaper. And let’s just focus on being decent. In this day and age it’s needed more than ever.

Marketing potatoes as a force for peace

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Potatoes for Peace supports in-school projects where each child is given a customised toolkit...

4 unusual measures of brand success

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Awareness, trial, sales and profitability are all good measures of brand success but while doing researching for my new book of innovation stories...

Pride and bravery

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'Diversity in advertising – just don’t expect to please all of the people all of the time'

Mental health: focus on the cause

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Ahead of the next upcoming Mental Health Fishbowl, I wanted to share some thoughts on mental health

Inspired Us: Elon Musk, Ikea and LEGO

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It is with great pleasure that the invitation to write this month’s Inspired Us article has finally arrived at the doorstep of Dragon Rouge

Mad as Hell

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As Bryan Cranston said when he played Howard Beale in the award-winning run of Network at London’s National Theatre