Think pieces

Rebranding Death

crow

Someone shared a tweet the other day that caught my eye – a gallows humour reaction of Beyond.Life’s

We're hiring: Membership Account Executive

ex

We are looking for a Membership Executive to ensure The Marketing Society continues to grow

Inspired Us: sharp objects and Sorry to Bother You

tess
From film Sorry to Bother You to 12-foot noodles

What are agencies for?

Creative

This week Campaign published two significant pieces about the agency business:

UnMarketing

pol

School's out for Lubna Forzley and she's got one thing on her mind: UnMarketing.

The only obstacle to finding purpose

ob

By Jamie Smart

Army sergeants and middle management

army

‘Generals win wars, but sergeants win battles’. I can’t find a definitive single source for this aphorism anywhere.

A shout-out to my team

team

We are now more than halfway through the year. Don't forget to thank your team in the race to reach end of year goals.

Making new behaviour stick

bonobo

A behavioural science guide to habit building by Crawford Hollingworth and Liz Barker

Five rules for success business leaders can adopt today

5

5 rules to keep you ahead of the game

Make it easy to do

yog

An effective startegy to forming a new habit.

Putin and the brand of the authoritarian strongman

Trump and Putin

The corollation between politicians like Putin, and powerful brands.

Strategy Matters with Faris Yakob

faris
I Think the term "full service" is very unhelpful.

Gen Z: Beyond beauty

blume
With gen Zers confessing to a dip in confidence during puberty, brands are now finding novel ways to better the adolescent years.

Leverage the context

lev

An effective startegy to forming a new habit. 

Harry Potter guide: Better ways to work for women

hp

"Don’t you tell me what to do, Harry Potter!” Let's be more like Hermoine.

We're hiring: account manager, digital assistant

lap

Come join our team

It’s not rocket science

rocket

Copywriting is a conversation, writes Vikki Ross

Creative inspiration from the world of music

piano

From crazy cards with Coldplay to those famous Eureka! moments, here's what you can learn from musicians. 

Shaving advert to feature female body hair

hair

Photographer Ashley Armitage directs the first-ever shaving advert to feature female body hair

Extent of sexual harassment in the ad industry

metoo

More than a quarter of people working in the advertising and marketing industry say they have been sexually harassed...