Think pieces

Marketing's offering needs an Audit

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Hot topic time. Marketing is in danger of losing influence in the boardroom, of being usurped by management consultants and

Divorcing Britain

It’s like the winemakers of France packing up their grapes, putting up two fingers, and heading to Moldovia to make their champagne.

The copywriting process (part two)

Based on real events. Really.

Targeted advertising requires good data

The Exchange Lab's CEO shares two key steps to maximize advertising results

Biggest ‘hurdicles’ faced by women in the modern-day workplace

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Time's up. The turning point is now, writes Rachel Faber.

Four eternal verities about copywriting...

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Stick these rules on your wall to be more than just 'ad savvy'

Give yourself the best chance at achieving ROI from your content efforts

Use these audits by Justin Champion, to cash in on content.

Let us introduce you to Tim Woods | Making work easy

Waste? CUL8R! By Martin Brenig-Jones and Jo Dowdall

Is your website helpful? Really?

Using the inbound approach to win market share and establish competitive advantage.

Gay for pay

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Why proudly display rainbows in shop windows for just one month of the year? Stephanie Matthews explores the cynical side of Pride.

That’s not helpful

We are only human. Because we are only human we don’t always behave in a way which is appropriate

Don’t taste the rainbow, donate it to Pride instead

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Skittles has once again gone rainbow-free to celebrate Pride, turning its branding black and white to raise money for LGBT+ helpline Switchboard

Is new business a talent hotbed?

Recruiters, stop putting salespeople forward for new business roles, writes Havas' Group CMO.

Context is key in the fight against gender stereotypes

Diversity on screen must be credible, in order to resonate with costumers.

10 things in our Clubhouse: Jun 18

From age to emotion to AI and daydreaming, here's 10 things in our Clubhouse this month.

In-housing programmatic – it’s not a quick fix

Why bringing programmatic in-house isn’t a quick fix solution

The three-horse race for AI

Alphabet, Apple and Amazon – who will come out top?

The Landscape of Fact

In business we value most highly that which we can measure most precisely…

15 seconds

The Body Coach provides his fan base with instructions in just 15 seconds.

A catalyst for change

'Do interesting things and interesting things will happen to you.', writes the founder of The International Exchange

Being creative without saying a word

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So, you have arranged an idea generation session involving 12 people who come from different parts of the company. It