Covid has accelerated the trends and pressures we have been seeing for years on the traditional agency model and shone a bright light on perceived wisdom.
The awkward truths revealed by covid
Think pieces
The insidious spectre of micro-depression in second lockdown
Back in April, just after the first lockdown had been imposed, Harvard Business Review conducted a survey that showed 42% of people reporting a decline in mental health.
A Covid U-Turn
When London Sock Co, the stylish sock label, had their latest campaign plans scuppered by the second wave, they had some big and difficult decisions to make.
Simplifying the newly complex
Customer experience has been high on the agenda for some time. Businesses have scrambled to introduce a new piece of tech or demonstrate their transformation programme to tackle today’s complexity.
I never thought it would come to this
Commuting from Gloucestershire to Paddington in a mask, having parked in an empty station car park…
The black community needs more than Black History Month
Today is October 30 2020, and as we reach the close of Black History Month, the question I ask myself is are black people still going to be seen in November, December, January and so on?
Share of search: the new snake oil?
Sometimes an idea comes along that stops you in your tracks and has you blinking into the light, wondering why we haven’t all been doing it that way all along.
Why niche streaming grows in the shadow of giants
With streaming well on track to becoming the main way people consume not just music but media in general, it should come as no surprise that the streaming landscape is more fractured than ever.
Building brands through virtual events in a post-pandemic world
Not only has the Covid-19 pandemic affected our economy, health and personal lives, it has also and continues to, fundamentally challenge the way brands market themselves...
Why a vision has never been so important in business
What does your business look like “post-Covid”? It’s a recurring, inescapable question right now, and one that goes to the heart of any virtual boardroom.
Emotion, passion and bravery
Starting your own business is undoubtedly one of the biggest professional plunges you can ever take: there are risks - financial and emotional...
How creativity can dispel fear and bring hope
During lockdown, on 8th May this year, In a bid to counter balance the stream of frightening statistics and depressing news around Covid, Creative Conscience...
Letter From Paris: tourism and luxury, a life after COVID?
As the one of the world's leading tourist destinations, France is highly exposed to the consequences of the COVID-19 pandemic
Letter From Johannesburg: prohibition and hangovers
The Coronavirus pandemic has exposed governmental lack of preparedness, naivety, fear and tawdry political opportunism in many countries, but it may be hard to find a regime...
The emperor's new brand
If you’re contemplating your brand, you don’t need to look far to find a guru. But how do you know that they’re not a charlatan? And that what they say will benefit your business?
The Quiet Achiever: Learning Lessons from RBG
Are you doing enough to ensure that the quiet achiever in the office can still be heard?
Let’s redesign life
Design is central to sustainability. It can be a force for good. Or design can foster unsustainability, by creating throwaway and harmful products.
Burger King: how traditional media drives digital outcomes
Burger King’s Stevenage FC tie up lit up the Twittersphere last week - the wonderful cunning of a cheap real world sponsorship campaign that converted into hoots of earned media online.
Risky business: the risks of risk aversion
Risk aversion is a well-documented and perfectly understandable behaviour. In times of uncertainty, people prefer to make investments with more certain outcomes...
Advertising’s biggest challenge? The Mandy Rice-Davies problem
Perhaps advertising’s biggest challenge is what I would call the Mandy Rice-Davies problem. Not familiar with Mandy? Well, let me give you a bit of background. It’ll only be a small digression.
The necessary, but sometimes uncomfortable conversation
As the Black Lives Matter movement swept globally after the brutal murder of George Floyd, it is clear that returning to “business as usual” just won’t be good enough