The cost of TV advertising has become a talking point. This is because the cost of reaching some TV audiences via linear TV has increased...
Cost, value and how we should plan today’s TV
Think pieces
Should we be talking right now?
How to market during a pandemic? The short answer might be, don’t. That is, don’t treat Covid-19 like another...
Who (self) cares?
Find out what self-care is. What can happen when it doesn’t work. Why it doesn’t work. And what to watch out for.
The Clash teach the three Rs: ‘Rehearse, 'Rite and Record’
I recently visited a display at The Museum of London commemorating the 40th anniversary of The Clash’s third album, ‘London Calling’...
The Growth of Bespoke Nudging
As behavioural science has evolved, new questions have arisen about how behavioural traits and cognitive...
Picasso Drinking Gasoline
Picasso sits before his easel in a pair of shorts and no shirt. He is 75.
Lessons from Antarctica
A warning and preparation for ‘proximal workers’ forced to self-isolate for a multiweek period.
Rationing Brains
The Coronavirus has already had some strange effects.
I’ve seen a lot of pictures of people panic-buying toilet paper in
Advertising during the Coronavirus
As the world prepares to combat the COVID-19 outbreak and many countries and companies prepare...
A right royal rebranding: tips for Harry and Meghan
Prince Harry and Meghan Markle are about to start a rebranding process, as they can no longer use their ‘Sussex Royal’ brand...
Gender Equality in the Creative industry
In an interview with The Wall Street Journal, one expert, Marc Bendick goes as far as to say that nothing
The top 10 moments for women in 2020 (so far)
As we draw close to international Women’s Day, Canopy Insight have compiled the Top 10 most exciting innovations, campaigns...
When they go low, we go high
When Katy Mousinho (my co-author) and I set out to write “Wonder Women” a book of stories and interviews that would celebrate the huge contribution women have made to marketing...
Framing: framing effects and contextual sensitivity
What situations or individual characteristics might make framing effects - like the ones we outlined in our previous article - stronger or weaker?
Why Glasgow is the UK’s new home of creativity
Ailsa Ballantyne, Planner at Frame, Scotland’s largest creative communications agency, reflects on Glasgow being named the UK’s top cultural and
Award Winning, It’s All About the Story
On Thursday 23rd of January, I was very kindly invited to attend the Marketing Society Star Award Event.
Three strategies brave marketers will pioneer in 2020
“Be brave”. What does that really mean in business? What does it mean for marketers?
Din and tinsel
Din and Tinsel, or Advertising as Showmanship – an exclusive extract from the new audiobook of The Anatomy of Humbug, read by the author, Paul Feldwick.
Connected packaging in the next decade
The next decade will be the most progressive in history when it comes to technology.
Is advertising art or science?
No, it’s not. We were delighted to be invited to speak at the launch of Eat Your Greens, a compendium clarion call for evidence-based marketing that we contributed to, in Amsterdam.
WPP CTO: how tech is enabling transformation...
In today’s world, companies of all sizes and types aspire to connect with customers and build relationships that translate into business growth.