Think pieces

TSB Pete Markey's tips for avoiding fraud during Covid

The challenges of Covid 19 and the lockdown have been felt right across the UK and it’s been particularly disheartening to see how fraudsters have used this situation...

It’s about not blinking

‘The fact of the matter is I’m interested in a truth. I cannot put a filter on life. It’s about not blinking.’ Steve McQueen

The Man in the White Suit

‘You’re not even born yet. What do you think happened to all the other things? The razor blade that never gets blunt, the car that runs on water with just a pinch of something.

The Triumph of the Frustrations

Well, yes, since you were asking, I can sing. I have a sweet voice, but it has a narrow range and a tendency to go a-wandering.

The new government war on obesity

The current government is clear in its intention to reduce obesity. However, its chosen strategies have met with criticism.

Reality, What a Concept

A coincidental confrontation at Costco in America has increased their sales drastically, proving that "people don’t actually need conventional, patronizing advertising."

Fashion goes digital

VCCP's Innovation Lead Peter Gasston investigates this emerging trend and its implications for the future of retail and sustainability.

As a leader, your team is your priority

Seven top tips on the difference between being a leader and a boss, from Saudi German Hospital's Rami Zahran

BÓ bank is no bank

High street banking group RBS’s closure of its new digital bank Bó shows the risks of launching new brands to compete with smaller ‘insurgent’ brands.

A Face in the Crowd

'A Face in the Crowd' is a 1957 satirical drama that considers the power of modern media to create celebrities

Build back better with digital accountability

When it comes to online, we all just fast forwarded. Nearly half of us are more comfortable with digital tech post lockdown and shopping online has exploded.

The Behavioural Scientist's Guide to Physical Distancing

Drawing on award winning global experience, The Behavioural Architects have developed a guide for physical distancing during COVID-19.

Communicating with empathy

Other industries can learn from the healthcare sector, while it, too, is taking lessons from Covid-19, writes Saudi German Hospital’s Rami Zahran

Masterclass in preparedness

With lockdown easing up and the prospect of returning to work causing many to feel anxious — due to spending the last three months being told to stay at home, respect social distancing...

Resilience post-Covid is key

There’s a lot of speculation around how marketers will change and adapt as a result of the Coronavirus pandemic. It’s clear our collective ability to respond to crises...

LGBTQ+, Black communities, brands and Pride month

Pride parades may be cancelled, but the streets are alive with protest - On the One look at the intersectionality between LGBT and #BLM support...

Talk is cheap

According to Dale Carnegie, ‘Inaction breeds doubt and fear. Action breeds confidence and courage.’

Ready to step outside

The sun is shining, life is returning to our streets and, for those in the business of brand building, a new chapter is about to begin, says Arif Durrani.

The five best COVID-19 football campaigns

Many industries were hit hard by the global lockdown caused by Covid19, but live sport has been especially decimated.

Try something brave today (and tomorrow)

It’s time again for the Brave Brand of the Year awards. Feels a bit weird. Feels like two different years doesn’t it?

A manifesto for climate change

Three ways companies can change the world for good... We’re at a tipping point. Climate change has long been on the radar of individuals and companies.