Where does the money go, and who gets what? This is the million-dollar question of Programmatic Supply Chain Transparency.
Is your programmatic working media actually working?
Think pieces
If purpose can’t solve our problems, maybe taxes can
I’ve always had a hard time swallowing our industry’s self-regarding and dishonest conception of brand purpose.
10 tips to harness the power of brand-led design
I’m often asked about how to get the best out of creative teams when working on design and visual identity projects.
The return to business
At the outset of the COVID-19 crisis, most organisations needed to focus on their immediate survival.
Brands go DIY
With most of the world locked inside the confines of their homes, restaurants and F&B brands are having a trickier time than most.
A new marketing
I was scared, very scared when this pandemic started. I was scared for my own health – I’m Type 1 diabetic
Diamonds in the dirt
The COVID-19 pandemic and global lockdown means that 2020 will stick in marketers’ memory for years and not for positive reasons
Protect for Today, Build for Tomorrow
In times of uncertainty user behaviour constantly changes, because of this brands need to be agile with their onsite experience
The Walrus and the Carpenter reveal the new normal
Julian Boulding writes about the positive opportunities and benefits which our lockdown, social distancing and travel bans are bringing to us.
Inspired Us: Michael Jordan, Erykah Badu and a Finnish bakery
Gina Waite, Account Director, and Lavinia Acheampong, Account Director, both at CSM, tell us what's inspired them this month.
Using AI to uncover the signals that matter
With an explosion in both the array of formats and breadth of dynamic creative opportunities across digital channels, the need
One size does not fit all
In a recent (virtual) conversation with executives from Unilever, Nestlé and Kaspersky we discussed a range of challenges that brands can often overlook.
New business in the time of coronavirus
Google can tell us a lot about our anxieties. ‘How long does coronavirus last?’ was the most searched term of last week according to Google Trends.
Feeling isolated from ideas?
Industry stars film talks from isolation to help raise money for Samaritans during coronavirus lockdown
After years of hype, is this esports' moment?
Sean Singleton, Publisher at Unofficial Partner, questions the impact of the global shutdown on brands’ relationship with gaming.
We’re only human after all
Over the last month we have seen a wide spectrum of behavioural responses to Covid-19 in society, from the few who seem to just ignore all advice to those too scared to leave home.
COVID-19: Lessons from China
China began the COVID-19 crisis earlier than the rest of the world and is now starting to edge its way
Post COVID-19: life and human connection
We’ve hit a worrying and strange moment in the UK Coronavirus crisis, where talk of “green shoots” and lowered infection rates one day is answered by soaring death rates the next.
Agency relations in the time of COVID-19
How should advertisers engage with their agencies at a time of reduced spend and restricted communications channels?
Market research needs to travel bravely into multiple futures
In 2020, marketers need research approaches that help us explore the world as it really is: chaotic, uneven and simultaneously totally mundane and wildly unpredictable.
After the crisis, the reckoning
How businesses treat their employees during the Covid 19 crisis will lead to a reckoning – a very bitter one if times get hard.