Digital marketing is constantly evolving, but keeping pace with all these innovations can be difficult. In fact, almost half (46%) of all CMOs admit that they struggle to stay ahead of the curve.

It’s not difficult to see why; almost as soon as a new technology disrupts the industry, along comes another to take its place. This leaves marketers with the challenge of responding to the disruption and coming up with an innovative solution - on top of meeting all the demands they already have.

So, how can marketers keep pace with these changes? The answer lies in tech. 

Here are just six areas in which technology is helping to drive innovation in marketing right now:

1. eCommerce

With up to 24 million eCommerce sites worldwide, customers are spoilt for choice. If one store doesn’t meet their needs, they can easily find another, often within seconds. Therefore, to stand out, a brand’s marketing strategy needs to focus on enhancing the customer’s path to purchase, as well as making it more convenient.

How can...