Every business strives for innovation, but turning that dream into a reality is often easier said than done. 
 

With 71% of business leaders equating new offerings and ideas with future market success, it’s clear that unlocking the ‘secret’ to innovation is something that they are keen to achieve.

In this article, we strip back the covers on innovation and explore the processes and mind-models that you can incorporate across your own organisation to encourage it to take root.

What is innovation?

In society, innovation can take the form of an entirely new and often unexpected solution to an existing problem. In business, it could take the form of a new product or service. 

Oftentimes, innovation can be accidental, in moments when we least expect it, such as the discovery of penicillin through a mouldy petri-dish back in 1928. Other times, it’s born out of necessity, such as the Coronavirus vaccines that we have today.

But what about places like Silicon Valley, where innovation is continually pushed out on such a large scale...