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Latest Think Pieces

Securing a NED, Trustee or Advisory role

By Chris Macleod

Photo by Medienstürmer on Unsplash
Following The Marketing Society Fellows-led event in 2023, Chair of Fellows Chris Macleod shares his valuable insights and tips on how to go about securing NED roles.

21st Century Marketing Leadership

Lessons from the past. Signposts for the future.

By Michael Bayler

Photo by Vincent Battault on Unsplash
As so often, this week’s Marketing Society webinar, “21st Century Marketing Leadership”, crammed a remarkable amount of insight into way too little time.

Why should a customer buy from you?

By Jim Coates, Partner at The Value Factory

Source Unsplash Credit Glenn Carstens Peters
Jim Coates, partner at the Value Factory, writes on one of the most important topics for any business - why a customer should buy from you.

Case studies

Podcasts

Creativity during COVID-19 with Channel 4's Jon Snow

Channel 4's longest-running presenter, Jon, joins us to discuss almost five decades he's had in journalism and the public eye, as well as his career highs and... https://podcasts.marketingsociety.com/episode/creativity-during-covid-19-with-channel-4s-jon-snow 57:31 Thu, 02 Jul 2020 11:39:00 +0000

A Global Conversation | Black Lives Matter and changes in consumer behaviour

For part three of our Global Conversations series, we brought leading marketers from each of our global hubs together for an important conversation on current... https://podcasts.marketingsociety.com/episode/a-global-conversation-black-lives-matter-and-changes-in-consumer-behaviour 01:00:54 Wed, 01 Jul 2020 16:41:11 +0000

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