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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

How clever policies can break the bias around miscarriage

By Cressida Holmes-Smith

At Lucky Generals, we were one of the first companies to put an official miscarriage policy in place in 2020, outlining the support and paid leave that both women and partners can expect. This has been a small but important gesture.

How CMOs can top the new marketing league table

By Michele McGrath

As 2022 begins to unfold, I wonder if – like me – you’ve made New Year’s Resolutions to guide your actions this year? Many CMOs I speak to want this to be the year they transform marketing by decluttering. But how? I’ve shared my thoughts.

Challenger brands to watch 2022

Change is a constant. But 2022 is talked of as the beginning of a great reset.

By eatbigfish

Change is a constant. But 2022 is talked of as the beginning of a great reset. To decide this year’s top twenty, eatbigfish researched hundreds of companies globally for brands with the ambition, clarity and confidence to match their innovation.

Case studies

Podcasts

Formula 1's Director of Marketing & Comms, Ellie Norman, on creativity and collaboration

For the latest instalment of The Marketing Society podcast, hosted by our Head of Global Alasdair Hall-Jones, Havas London's Executive Strategy Director, Clare... https://podcasts.marketingsociety.com/episode/formula-1s-director-of-marketing-comms-ellie-norman-on-creativity-and-collaboration 30:57 Tue, 30 Jun 2020 09:45:36 +0000

In-house agility, web vs social and more: what I learned from AB Inbev’s Michael Codd

In-house agility, web vs social and more: what I learned from AB Inbev’s Michael Codd Interviewed in the latest instalment of the Shiny New Object Podcast by... https://podcasts.marketingsociety.com/episode/in-house-agility-web-vs-social-and-more-what-i-learned-from-ab-inbevs-michael-codd 29:40 Thu, 18 Jun 2020 16:19:53 +0000

Story of Plastic, with Ocean Recovery Alliance, WWF, Plastic Bag Diet Movement and Maximal Concepts

The Story of Plastic documentary takes a sweeping look at the man-made crisis of plastic pollution and the worldwide effect it has on the health of our planet... https://podcasts.marketingsociety.com/episode/story-of-plastic-with-ocean-recovery-alliance-wwf-plastic-bag-diet-movement-and-maximal-concepts 58:18 Thu, 18 Jun 2020 12:10:55 +0000