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Earth Day 2022: Invest in our planet

Marketing's role in creating a sustainable future

Source: Canva (The Carlos Gutierrez Collection), Credit: Carlos Gutierrez
Marketing Leaders have a significant part to play in promoting and driving sustainability, and it is now more important than ever for brands to stand up. 

The Metaverse is here! How marketers can embrace this new frontier

By Michele McGrath

Source: From original piece - Accenture
If I say metaverse, what comes to mind? The new improved ‘Second Life’? Something from a superhero film? A flash in the pan? In fact, the metaverse is a trillion-dollar opportunity. It’s understandably piquing the interest of many marketing leaders today.

An interview with Linda Bethea

Our New York Board Member

Linda Bethea
We are delighted to welcome Danone's Head of Marketing Linda Bethea as she joins The Marketing Society New York Board. We interviewed her to find out her favourite marketing campaigns, the biggest risks she's taken in her career and more.

Case studies

Podcasts

Wax Lyrical, with Rejuvenation Water's Kris Ingham and Snug's Rob Bridgman

The Wax/On team speak to the founders of two new brands for whom the pandemic has either kick-started their direct to consumer ambitions or dramatically... https://podcasts.marketingsociety.com/episode/wax-lyrical-with-rejuvenation-waters-kris-ingham-and-snugs-rob-bridgman 56:33 Thu, 02 Jul 2020 14:49:55 +0000

Creativity during COVID-19 with Channel 4's Jon Snow

Channel 4's longest-running presenter, Jon, joins us to discuss almost five decades he's had in journalism and the public eye, as well as his career highs and... https://podcasts.marketingsociety.com/episode/creativity-during-covid-19-with-channel-4s-jon-snow 57:31 Thu, 02 Jul 2020 11:39:00 +0000

Videos