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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Marketing practices that lead to global success

By Deepak Goel

Embracing the nuances of cultural differences, celebrating diversity and leveraging the digital landscape are the pillars of all successful global marketing plans.

Influencer marketing: The double-edged sword

By Jeremy Stern

Top tips for successful influencer marketing: why brands need to be ensure influencer campaigns are run properly to avoid negative impact.

The Power of Entrepreneurial Thinking in Marketing

With Brand of the Year Lucky Saint

By Ruth Fittock

Recently awarded Brand of the Year, Lucky Saint is a great example of how entrepreneurial thinking can drive success

Case studies

Podcasts

A Global Conversation | Black Lives Matter and changes in consumer behaviour

For part three of our Global Conversations series, we brought leading marketers from each of our global hubs together for an important conversation on current... https://podcasts.marketingsociety.com/episode/a-global-conversation-black-lives-matter-and-changes-in-consumer-behaviour 01:00:54 Wed, 01 Jul 2020 16:41:11 +0000

A Transformative Economy: Rebound, Recovery or Recuperation, with Landor's Nick Cooper

In this session Nick Cooper, Landor's Global Executive Director, Insights & Analytics, shared predictions on how quickly the economy will bounce back from this... https://podcasts.marketingsociety.com/episode/a-transformative-economy-rebound-recovery-or-recuperation-with-landors-nick-cooper 54:32 Wed, 01 Jul 2020 11:34:46 +0000

The Power Of Choice, with Blackhawk Network's Chris Ford

Everyone talks about customer engagement. We all know it’s important and, as marketers, we know that anything we do that creates and maintains loyalty is a... https://podcasts.marketingsociety.com/episode/the-power-of-choice-with-blackhawk-networks-chris-ford 48:07 Wed, 01 Jul 2020 11:12:11 +0000