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Latest Think Pieces

Member interview with Lex Bradshaw-Zanger

Sourcce and credit - Lex
Member interview with Lex Bradshaw-Zanger, Chief Marketing & Digital Officer, SAPMENA Region, L'Oréal

‘Why TV is at the heart of effectiveness’

Drawing on a wealth of data and taking some innovative new approaches in a new white paper

Source Thinkbox
Drawing on a wealth of data and taking some innovative new approaches, a new white paper concludes that TV continues to be the dominant force for long-term, top-of-funnel demand growth.

Accelerating AI-Driven Marketing Maturity

Source BCG Report
In today's constantly evolving marketing landscape, leveraging advanced tech is essential for any business wanting to transform its data-driven marketing capabilities.

Case studies

Podcasts

Wax Lyrical, with procurement specialist Tina Fegent

In their latest episode the Wax Lyrical team are talking to marketing procurement specialist Tina Fegent. Tina is well-known in the marketing community for... https://podcasts.marketingsociety.com/episode/wax-lyrical-with-procurement-specialist-tina-fegent 37:14 Mon, 13 Jul 2020 11:48:49 +0000

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