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Making a connection

How broadcasters are reaching younger viewers in the new video world

By John Plunkett

Source: Unsplash, Credit: Amir Hosseini
The intense competition for the attention of younger viewers is seeing broadcasters develop new strategies to connect with this hardest to reach of audiences.

Bring on the technicolour!

By Claire Beale

Source: Unsplash, Credit: Robert Katzki
It’s 2022 and hell it’s time to bring on the Technicolour. And all bets are on creativity to help take us all to a happier, sunnier, more colourful place. 

Speaker interview with Zoe Scaman

Founder, Bodacious

Digital Day Scotland 2024
We caught up with Zoe Scaman, Founder of Bodacious, ahead of her appearance at Digital Day 2024

Case studies

Podcasts

Ones to Watch — delivering results, with Brand Learning's Russell Pocock

Ones To Watch is a unique professional development programme as part of our Being Bold initiative exclusive to our client-side corporate members. It builds upon... https://podcasts.marketingsociety.com/episode/ones-to-watch-delivering-results-with-brand-learnings-russell-pocock 18:36 Thu, 16 Jul 2020 11:42:10 +0000

Ones to Watch — commercial storytelling, with IBM's Jeremy Waite

Ones To Watch is a unique professional development programme as part of our Being Bold initiative exclusive to our client-side corporate members. It builds upon... https://podcasts.marketingsociety.com/episode/ones-to-watch-commercial-storytelling-with-ibms-jeremy-waite 01:23:34 Wed, 15 Jul 2020 15:01:20 +0000

Videos