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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Money’s too tight to mention | Part Two

People are struggling to navigate their costs and spending | what this means for marketers

By The Behavioural Architects

Part two in our series: People are struggling to navigate their costs and spending, what does this mean for marketers?

Money’s too tight to mention

Part One: adjusting to the new reality with complex behavioural strategies

By The Behavioural Architects

In this three-part series, we look at how behavioural science can help build understanding, empathy and connection to the struggling consumer in 2023

Speaker interview with Nicole Christensen

Director of EMEA Integrated Marketing, Bumble

We caught up with Nicole ahead of her appearance at Digital Day Scotland on April 27.

Case studies

Podcasts

Impact of the postponement of the Olympics, with sailor Hannah Mills and sprinter Adam Gemili

We discussed how each will navigate their way through the next 12 months, in the lead up to 2021. Hosted by Marketing Society chief exec Sophie Devonshire, we... https://podcasts.marketingsociety.com/episode/impact-of-the-postponement-of-the-olympics-with-sailor-hannah-mills-and-sprinter-adam-gemili 01:13:06 Thu, 30 Jul 2020 10:10:58 +0000

A Look To The Future, with Snap Inc's Antoine Challita and L'Oreal's Mehdi Moutaoukil

How do you strike the right balance between managing long-term plans and investments against the pressures of short-term targets? How do you prioritise empathy... https://podcasts.marketingsociety.com/episode/a-look-to-the-future-with-snap-incs-antoine-challita-and-loreals-mehdi-moutaoukil 52:46 Mon, 27 Jul 2020 11:49:01 +0000

Wax Lyrical — Secrets behind Specsavers’ in-house creative success 'Should’ve gone to Specsavers'

The “Should’ve gone to Specsavers” campaign has been running for 18 years, and is regarded by many as one of the most consistently funny ad campaigns of all... https://podcasts.marketingsociety.com/episode/wax-lyrical-secrets-behind-specsavers-in-house-creative-success-shouldve-gone-to-specsavers 40:38 Mon, 27 Jul 2020 09:37:07 +0000