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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

How to make advertising more inclusive

A toolkit for how to talk to the minority communities you are trying to reach.

By Rich Miles

Advertising will never be properly representative of the communities it is trying to reach until every single element of the process is re-analysed and reassessed.

An interview with Gita de Beer

Our Singapore Board Member

We are delighted to welcome Gita de Beer, CMO, Asia Pacific Jones Lang Lasalle, as she joins The Marketing Society Singapore Board.

Better addressing identity

How brands can forge stronger connections by understanding identity

By Steven Melford

Which elements of what make us unique are truly determinant in driving the choices we make about products, channels & services?

Case studies

Podcasts

Rock Your Profile, with LinkedIn's Anushree Mohta and Nikhita Arora

LinkedIn experts, Anushree Mohta and Nikhita Arora, explain how to make the most of your LinkedIn profile during Covid-19 and beyond. Whether you're looking... https://podcasts.marketingsociety.com/episode/rock-your-profile-with-linkedins-anushree-mohta-and-nikhita-arora 58:56 Thu, 06 Aug 2020 16:27:14 +0000

Create a portable self for a contemporary career, with Professor Dan Cable and comedian Akin Omobita

Contemporary careers come with the expectation of employee mobility and the guarantee of on the job uncertainty. Research has found two competing pathways... https://podcasts.marketingsociety.com/episode/create-a-portable-self-for-a-contemporary-career-with-professor-dan-cable-and-comedian-akin-omobita 37:38 Mon, 03 Aug 2020 15:06:31 +0000

A Global Conversation: evolving role of the CMO

In a rapidly evolving world, what has changed for CMOs in 2020 and what does the future look like? This month’s conversation looked at the role of the CMO and... https://podcasts.marketingsociety.com/episode/a-global-conversation-evolving-role-of-the-cmo 59:18 Mon, 03 Aug 2020 14:27:10 +0000