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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

How CMOs are shaping their Gen AI future

A new BCG survey in partnership with the Association of National Advertisers (ANA) of over 200 CMOs in 7 countries, reveals CMOs overwhelmingly positive view of generative AI (GenAI) as the top way to improve efficiencies and unlock growth.

Member Interview with Abdullah Aziz

Member Interview with Abdullah Aziz Regional Senior Marketing Manager at Agthia LLC

What brands can learn about customer obsession

From an airport lounge

By Ruth Fittock

Virgin Atlantic is well known for it’s exceptional customer service, learn about the secrets and strategies behind their best-in-class approach to customers.

Case studies

Podcasts

Rock Your Profile, with LinkedIn's Anushree Mohta and Nikhita Arora

LinkedIn experts, Anushree Mohta and Nikhita Arora, explain how to make the most of your LinkedIn profile during Covid-19 and beyond. Whether you're looking... https://podcasts.marketingsociety.com/episode/rock-your-profile-with-linkedins-anushree-mohta-and-nikhita-arora 58:56 Thu, 06 Aug 2020 16:27:14 +0000

Create a portable self for a contemporary career, with Professor Dan Cable and comedian Akin Omobita

Contemporary careers come with the expectation of employee mobility and the guarantee of on the job uncertainty. Research has found two competing pathways... https://podcasts.marketingsociety.com/episode/create-a-portable-self-for-a-contemporary-career-with-professor-dan-cable-and-comedian-akin-omobita 37:38 Mon, 03 Aug 2020 15:06:31 +0000

A Global Conversation: evolving role of the CMO

In a rapidly evolving world, what has changed for CMOs in 2020 and what does the future look like? This month’s conversation looked at the role of the CMO and... https://podcasts.marketingsociety.com/episode/a-global-conversation-evolving-role-of-the-cmo 59:18 Mon, 03 Aug 2020 14:27:10 +0000