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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Rethinking Programmatic

What would we do differently if we were starting from scratch?

By Greg Endean

Looking back over the dramatic transformation that programmatic advertising has brought to the wider advertising community, here's what we could have done differently.

As the sun sets on sport’s 21st century superstars, what comes next?

By Harry Eckersley

Billions of people across the world are emotionally invested in the fortunes of these athletes, deeply in thrall to the individual dynasties they are building.

Ditch the Script

How have we forgotten it has to start with an idea first?

By Jon Williams

Sadly, even today, when you brief a lot of agencies, what you get back is a 30-second script. Not an idea. A script which is, in time, forcefully re-shaped, re-sized, blown up or cut down to fit whatever hole the media plan requires.

Case studies

Podcasts

Ones to Watch — the nature of leadership, with Brand Learning's Russell Pocock

Ones To Watch is a unique professional development programme as part of our Being Bold initiative exclusive to our client-side corporate members. It builds upon... https://podcasts.marketingsociety.com/episode/ones-to-watch-the-nature-of-leadership-with-brand-learnings-russell-pocock 33:25 Mon, 13 Jul 2020 15:22:46 +0000

Wax Lyrical, with procurement specialist Tina Fegent

In their latest episode the Wax Lyrical team are talking to marketing procurement specialist Tina Fegent. Tina is well-known in the marketing community for... https://podcasts.marketingsociety.com/episode/wax-lyrical-with-procurement-specialist-tina-fegent 37:14 Mon, 13 Jul 2020 11:48:49 +0000

Responsible business and togetherness, with Aviva's Raj Kumar and Kantar's Dom Boyd

For the latest episode of The Marketing Society podcast Society Editor, Michael Piggott, speaks to Aviva's Group Brand and Reputation Director, Raj Kumar, and... https://podcasts.marketingsociety.com/episode/responsible-business-and-togetherness-with-avivas-raj-kumar-and-kantars-dom-boyd 29:05 Mon, 13 Jul 2020 11:10:31 +0000