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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

A rich conversation

about The Marketing Leaders Programme

By Piers Newson-Smith

Source and credit: TMS
Piers Newson-Smith reflects on The Marketing Leaders programme and the chance to reconnect at the recent 20th anniversary event

Published on: 26 February 2024

In a year of volatility

focus on fundamentals AND intelligent iteration

By Priyanka Nath

Photo by Jason Goodman on Unsplash
It’s tempting to swirl or get paralyzed by volatility if you’re a marketer in 2024. But we have a valuable opportunity to hit reset. 

Published on: 22 February 2024

The Untapped Power of Employee Advocacy

in B2B Marketing

By Garima Mamgain

Photo by airfocus on Unsplash
Elongated sales cycles, expanding buying committees, and the constant battle against the status quo, B2B marketers face a myriad of challenges.

Published on: 22 February 2024

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Case studies

Podcasts

Stuff from the Loft - a conversation with Sir Frank Lowe

“Frank Lowe single-handedly cajoled a whole generation of writers, art directors and film directors into revolutionising British and world advertising.” – Sir... https://podcasts.marketingsociety.com/episode/sir-frank-lowe-dave-dye 02:10:54 Wed, 19 May 2021 09:21:00 +0000

Continuously Improve Yourself - with Carole Layzell

Carole Layzell, Senior, Director of Customer Transformation at Salesforce, shares three inspiring stories of how she’s empowered teams to win in 30 years of... https://podcasts.marketingsociety.com/episode/continuously-improve-yourself-with-carole-layzell 31:36 Thu, 13 May 2021 06:00:00 +0000

Extraordinary Tales with Bryan Habana

Brought to you by global marketing and brand experience agency CSM Sport and Entertainment, the Extraordinary Tales podcast sees high-profile figures from... https://podcasts.marketingsociety.com/episode/extraordinary-tales-with-bryan-habana 01:01:25 Fri, 07 May 2021 10:00:00 +0000
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Videos

Sky's Jeremy Darroch on what businesses forget

Sky's Jeremy Darroch on what businesses forget

Our editor caught up with Sky's Jeremy Darroch on what businesses tend to forget.

 

Sky's Jeremy Darroch on what businesses forget

Data: how big is big enough?

Data: how big is big enough?

How do we best harness data to generate genuine insights and, importantly, how do we align the varying sources to give us the utopian ‘one customer viewpoint

Data: how big is big enough?

Elif Shafak and the story of the caterpillar

Elif Shafak and the story of the caterpillar

Our editor, Elen Lewis, caught up with Elif to hear a wonderful and inspirational story about a caterpillar.

Elif Shafak and the story of the caterpillar

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