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21st Century Marketing Leadership

Lessons from the past. Signposts for the future.

By Michael Bayler

Photo by Vincent Battault on Unsplash
As so often, this week’s Marketing Society webinar, “21st Century Marketing Leadership”, crammed a remarkable amount of insight into way too little time.

Why should a customer buy from you?

By Jim Coates, Partner at The Value Factory

Source Unsplash Credit Glenn Carstens Peters
Jim Coates, partner at the Value Factory, writes on one of the most important topics for any business - why a customer should buy from you.

Brands and the Green Opportunity

Why marketers should start thinking about Labour’s green economy plans

By Alex Lewis

Photo by Artur Tumasjan on Unsplash
While we’ve been witnessing the shocking scenes of wildfires burning in Southern Europe and North America, environmental issues have been used to drive division in UK politics.

Case studies

Podcasts

Continuously Improve Yourself - with Carole Layzell

Carole Layzell, Senior, Director of Customer Transformation at Salesforce, shares three inspiring stories of how she’s empowered teams to win in 30 years of... https://podcasts.marketingsociety.com/episode/continuously-improve-yourself-with-carole-layzell 31:36 Thu, 13 May 2021 06:00:00 +0000

Extraordinary Tales with Bryan Habana

Brought to you by global marketing and brand experience agency CSM Sport and Entertainment, the Extraordinary Tales podcast sees high-profile figures from... https://podcasts.marketingsociety.com/episode/extraordinary-tales-with-bryan-habana 01:01:25 Fri, 07 May 2021 10:00:00 +0000

Videos

Watch Boris Johnson speaking at The Marketing Society's 50th Anniversary Annual Conference in 2009.

Boris Johnson at our Annual Conference 2009

Whilst in some regions there has been a dramatic increase in the disease HIV...

'HIV Heroes Edition' - Vangardist, Austria

Water for Africa want to ensure that villages in Africa have clean sustainable sources of water...

'The Marathon Walker' - Water for Africa, France