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Latest Think Pieces

‘Why TV is at the heart of effectiveness’

Drawing on a wealth of data and taking some innovative new approaches in a new white paper

Source Thinkbox
Drawing on a wealth of data and taking some innovative new approaches, a new white paper concludes that TV continues to be the dominant force for long-term, top-of-funnel demand growth.

Accelerating AI-Driven Marketing Maturity

Source BCG Report
In today's constantly evolving marketing landscape, leveraging advanced tech is essential for any business wanting to transform its data-driven marketing capabilities.

Member interview with Melanie Lindquist

source and credit melanie
Member Interview with Melanie Lindquist, Managing Director (APAC) at Talon.

Case studies

Podcasts

You CAN Teach an Old Dog New Tricks with Steve Roberts

Katz explains how changing the visualise the dynamics inside your company will accelerate your journey along the road to successful transformation. Her guest... https://podcasts.marketingsociety.com/episode/you-can-teach-and-old-dog-new-tricks-with-steve-roberts 36:00 Thu, 20 May 2021 06:00:00 +0000

Stuff from the Loft - a conversation with Sir Frank Lowe

“Frank Lowe single-handedly cajoled a whole generation of writers, art directors and film directors into revolutionising British and world advertising.” – Sir... https://podcasts.marketingsociety.com/episode/sir-frank-lowe-dave-dye 02:10:54 Wed, 19 May 2021 09:21:00 +0000

Continuously Improve Yourself - with Carole Layzell

Carole Layzell, Senior, Director of Customer Transformation at Salesforce, shares three inspiring stories of how she’s empowered teams to win in 30 years of... https://podcasts.marketingsociety.com/episode/continuously-improve-yourself-with-carole-layzell 31:36 Thu, 13 May 2021 06:00:00 +0000

Videos

Martin Glenn, CEO, The FA at our Annual Conference 2015.

Martin Glenn at our Annual Conference 2015

Following his conference talk, our editor caught up with Dave Brailsford to get his thoughts on team versus goal harmony.

Dave Brailsford on goal harmony over team harmony

Our editor caught up with Sky's Jeremy Darroch on what businesses tend to forget.

 

Sky's Jeremy Darroch on what businesses forget